Project Manager & Asana Administrator - Marketing

Instructure, Inc. • ,

1d • $95,000 - $105,000 • Hybrid

About The Position

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in: We are seeking an energetic, strategic Project Manager to join our Marketing team. This role is responsible for leading cross-functional initiatives from concept to delivery, with a heavy emphasis on creative production. You will act as the connective tissue between creative, digital, events, and marketing teams to produce cohesive campaigns and high-impact brand experiences, ensuring every project is delivered on time, on brand, and within budget.

Requirements

• 5+ years of project management experience, specifically focusing on marketing campaigns, events, and creative production.
• Bachelor’s degree in Business, Marketing, Communications, or a related field or equivalent experience.
• Advanced/Expert-level knowledge of Asana, including experience acting as a platform or team administrator (building templates, rules, reporting, and portfolios); familiarity with CMS platforms, digital asset management and creative production workflows.
• Experience managing international or remote teams across various time zones.

Nice To Haves

• Agency experience is highly preferred.
• PMP or equivalent certification is a significant plus.
• Strong negotiation and conflict resolution skills when managing stakeholders.
• Familiarity with Agile/Scrum methodologies applied to marketing contexts.

Responsibilities

• End-to-End Project Leadership: Strategic Planning: Develop comprehensive project plans defining scope, objectives, deliverables, timelines, and resource requirements.
• Cross-Functional Alignment: Lead projects for diverse teams (Creative, Events, Content, Digital Marketing, and external agencies) to ensure milestone alignment and seamless execution.
• Budget & Profitability: Monitor project budgets and resource allocations to ensure profitability and financial health.
• Performance Tracking: Use data-driven methods and tools, like Asana, to monitor project progress, optimize workflows, and provide insights into everything from dept-wide plans to team resourcing to individual workloads.
• Creative Production & Digital Execution: Creative Workflow: Oversee creative production timelines (video, graphics, assets), managing the process from brief and concept through to final approval.
• Integrated Campaigns: Establish cohesive digital workflows to ensure the successful integration of all program channels and touchpoints, maximizing the impact of multichannel campaigns and ongoing audience engagement.
• Governance & PMO Excellence: Risk Mitigation: Identify and document project risks; proactively develop mitigation plans and escalate blockers to PMO leadership.
• Process Optimization: Actively contribute to the development of PMO workflows, templates, and agency best practices.
• Quality & Brand Standards: Ensure all deliverables adhere to brand guidelines, accessibility requirements, and internal quality benchmarks.
• Continuous Improvement: Lead "post-mortem" retrospectives to capture lessons learned and apply insights to future project cycles.
• Asana Platform Governance: Serve as the divisional administrator for Asana; manage workspace architecture, user permissions/onboarding, and build standardized project templates for recurring marketing workflows.
• Workflow Automation: Design and maintain Asana rules, forms, and tech stack integrations (e.g., Slack, Google Drive) to reduce manual work and streamline cross-functional handoffs.
• Team Enablement: Establish Asana best-practice documentation ("Team Playbook") and act as the internal subject matter expert to onboard and train the team on new features.
• Asana Documentation Management: Author and maintain critical process documentation within Asana, including the "Marketer's Guide," "PMO's Guide," and "Agency Team's Guide," to ensure cross-functional alignment and standardized digital workflows.

Benefits

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
• Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
• Comprehensive wellness programs and mental health support
• Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
• The technology and tools you need to do your best work
• Motivosity employee recognition program
• A culture rooted in inclusivity, support, and meaningful connection

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level