Project and Web Coordinator

Bethel University•Mishawaka, IN

About The Position

The Project and Web Coordinator supports the execution of university marketing initiatives through project coordination, website management and digital marketing support. This position serves as the primary coordinator for university-wide marketing and creative project requests, helping move projects efficiently from initial intake through completion. The coordinator gathers project requirements, establishes and maintains timelines and communicates project details and responsibilities to members of the creative and marketing team. The coordinator also manages relationships with outside vendors and partners involved in project execution. The coordinator also manages day-to-day content and functionality for the university website, including routine updates, landing page development, content implementation, quality assurance and ongoing improvements to the user experience. Working under the direction of the Director of Enrollment Marketing, this position also supports the execution of digital marketing initiatives and develops increasing responsibility in areas such as analytics, search engine optimization, accessibility, paid digital advertising and campaign reporting.

Requirements

Bachelor's degree in marketing, communications, computer science, web development, digital media or a related field, or an equivalent combination of education and relevant experience.
Demonstrated experience with website management, web content, digital projects, project coordination or related work. Relevant professional, internship, student employment or portfolio experience may be considered.
Strong organizational skills with the ability to manage multiple projects, deadlines and stakeholders.
Detail-oriented with strong follow-through and the ability to work independently.
Demonstrated ability to learn new platforms, systems and technical processes.
Strong problem-solving skills and willingness to investigate unfamiliar challenges and identify workable solutions.
Strong interpersonal communication skills and ability to work effectively with individuals across departments and levels of the university.
Ability to communicate project needs, timelines and limitations clearly and professionally.
Ability to balance independent decision-making with appropriate escalation of strategic or high-impact issues.
Familiarity with user experience (UX) principles and willingness to apply audience needs, usability and accessibility considerations to digital work.
Ability to interpret basic digital performance data and communicate relevant findings or trends.
Ability to be resourceful, flexible and adaptive in a changing environment.
Commitment to collaboration and contributing to a team in which responsibilities may occasionally extend beyond individual specialty areas.
Foundational understanding of marketing principles, particularly as they relate to digital marketing, with demonstrated ability and willingness to continue developing expertise.

Nice To Haves

Experience with WordPress or another content management system.
Experience with project management platforms, such as Hive or similar systems.
Familiarity with HTML, CSS or other web technologies.
Familiarity with search engine optimization practices.
Familiarity with web accessibility standards and accessible content practices.
Familiarity with email marketing, CRM or marketing automation platforms.
Experience with Google Analytics, Google Search Console or similar analytics platforms.
Familiarity with digital advertising platforms such as Google Ads and Meta Ads Manager.
Experience with online forms, conversion tracking or digital campaign landing pages.
Experience working with outside vendors, agencies or cross-functional teams.
Familiarity with basic image editing and web image optimization.

Responsibilities

Serves as the primary point of contact for university faculty and staff submitting marketing and creative project requests, gathering necessary information and helping move projects from initial intake through completion.
Reviews incoming project requests and coordinates with the Director of Enrollment Marketing to establish priorities, realistic and agreed-upon timelines and team assignments.
Maintains marketing and creative projects, tasks, timelines and assignments in the university's marketing project management system, currently Hive.
Communicates project details, timelines, responsibilities and updates to appropriate members of the creative and marketing team, ensuring each person has the information and resources needed to complete assigned work.
Tracks project progress, deadlines, dependencies and approvals and follows up with team members or campus partners as needed to keep projects moving.
Serves as a liaison between the creative and marketing team and departments across the university, helping campus partners understand project requirements, timelines and next steps.
Coordinates with outside vendors and partners needed to complete marketing and creative projects, identifying appropriate contacts as needed and managing project requirements, quotes, production timelines, approvals, orders and invoices through completion.
Works closely with the Graphic Designer & Social Media Coordinator, Video Specialist, Director of Enrollment Marketing and other contributors to ensure projects are completed accurately and within agreed-upon timelines.
Identifies workflow challenges and recommends improvements that simplify processes, strengthen communication and improve team efficiency.
Supports weekly team project reviews by maintaining accurate project information and identifying upcoming priorities, barriers, outstanding needs and capacity concerns.
Manages day-to-day university web content, with primary responsibility for maintaining accurate, current and user-focused content across the university website.
Creates, builds and updates webpages, landing pages, sections, forms and other web content in response to Enrollment Marketing priorities and requests from campus departments.
Works with content provided by the Director of Enrollment Marketing, Communications staff and campus partners to implement web content accurately and effectively.
Reviews webpages before publication for functionality, formatting, spelling, links, forms, calls to action, consistency and usability across desktop and mobile devices.
Troubleshoots website content and functionality issues and identifies practical solutions within the university's content management system.
Evaluates web content and functionality using user experience (UX) principles, including usability, accessibility and responsiveness across desktop and mobile devices.
Proactively identifies routine website updates or improvements and appropriately escalates larger structural, strategic or technical concerns.
Supports ongoing efforts to improve website organization, usability and content- management processes.
Applies established standards for search engine optimization, accessibility, image optimization and web content structure.
Collaborates with appropriate campus departments and outside partners on more complex website projects and technical needs.
Supports the execution of digital marketing campaigns under the strategic direction of the Director of Enrollment Marketing.
Assists with campaign setup, landing-page coordination, links, tracking, quality assurance, monitoring and reporting for digital advertising platforms.
Develops increasing responsibility for routine digital campaign management and optimization as experience and proficiency grow.
Supports implementation of search engine optimization recommendations and other strategies designed to improve website visibility and performance.
Uses website, advertising and other available analytics to help monitor performance and identify opportunities for improvement.
Assists with preparation of reports that communicate campaign, website and project progress.
Supports the production and execution of email marketing campaigns, including content implementation, formatting, links, audience setup, quality assurance, scheduling and reporting, with increasing responsibility for campaign execution as experience and proficiency grow.
Works with outside marketing partners to learn platform best practices, build technical expertise and strengthen the university’s internal digital marketing capabilities over time.
Collaborates with Enrollment, Communications, BU-X, academic departments and other university areas on marketing initiatives.
Participates in planning conversations to understand audiences, goals and intended outcomes before projects are developed.
Supports implementation of marketing strategies established by the Director of Enrollment Marketing.
Proofreads and performs basic editing of content during production while working from approved messaging and content direction.
Contributes ideas for improving marketing processes, website experiences and digital execution.
Serves as a flexible member of a small marketing team and may assist with additional marketing projects during periods of high workload or changing institutional priorities.
Performs other duties as assigned.