Programmatic Performance Management

DIRECTV • New York, NY

4d • $91,770 - $137,655 • Hybrid

About The Position

DIRECTV is seeking a detail-oriented and analytically minded Programmatic Performance Management professional to join our growing digital advertising team. In this role, you will serve as a critical link between our internal platforms and external partners, driving performance across our programmatic OTT/CTV product suite. You'll work at the intersection of technology, data, and strategy—monitoring delivery, optimizing revenue, and building strong cross-functional relationships with Programmatic Account Management, Diversified Demand, and DSP/SSP Partnership teams. This is an excellent opportunity to deepen expertise while becoming a subject matter expert in a fast-evolving space and make a tangible impact on DIRECTV's advertising performance and revenue growth.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field (or equivalent experience).
• 1 – 4 years of experience in digital advertising, media, or related internship experience.
• Basic understanding of programmatic advertising concepts (RTB, PMP, programmatic guaranteed).
• Outstanding troubleshooting, analytical, and problem-solving abilities.
• Ability to work well with others and collaborate cross-functionally in a fast-paced environment.
• Strong experience working in MS Office and Excel including, PPT, pivot tables and manipulation of large data sets.
• Strong written and oral communication skills.
• Exceptional organizational skills, while paying close attention to detail.
• Demonstrate ability to continuously learn and incorporate feedback to improve workflows and processes.
• Prioritize work based on strategic value and manage multiple account challenges at the same time.
• May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

Responsibilities

• Responsible for reporting and daily management in our internal (Looker) and external platforms (SSP and Ad Serving Technology) for partnerships inclusive of local and resellers.
• Work closely with Programmatic Account Management and Diversified Demand teams to support client requests, and general capability inquiries based on client’s criteria, KPIs, and targeting parameters.
• Manage and closely monitor DIRECTV’s programmatic performance to ensure optimal delivery, provide recommendations, and maximize revenue across our programmatic product suite.
• Develop deep understanding of DIRECTV’s programmatic OTT/CTV offering, strategy, best practices, capabilities, and products to educate and evangelize both internally and externally serving as a programmatic subject matter expert.
• Work closely with the DSP Partnership’s Lead to build and maintain partner pacing reports in DIRECTV’s reporting tool.
• Collaborate closely with SSP Partnerships to monitor inventory quality, signal strength, bid density, and demand performance.

Benefits

• Compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees.
• Pay that is competitive with other employers in the local market.
• Salary ranges are determined by role, level, and location.
• Base Salary range: $91,770 - $137,655
• Total compensation package includes base salary, bonus, and benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level