Programmatic Media Specialist

Omnicom Media Group US OMG23•Burbank, CA

14d•$60,000 - $69,000•Hybrid

About The Position

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. Our Disney Entertainment TV teams work on tune in and streaming for networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team. The Analyst, Programmatic position is responsible for monitoring and co-managing campaign performance, as well as, developing a thorough understanding of client goals and objectives. The Analyst works with the team to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives. They also work collaboratively with their peers, sharing trading and campaign insights with the group. As an Analyst, Programmatic you will work closely with the Programmatic, Ad Operations and Analytics teams to ensure successful campaign executions.

Requirements

Bachelor’s degree
1+ years of relevant programmatic experience
In platform experience with DV360 required
Experience managing display, video, YouTube, audio and programmatic investments
Proficient in Microsoft Excel
Excellent communication skills both written and verbal
Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
Ability to be agile and adaptable within a quick turnaround business environment
Demonstrated proactive approach to problem solving and critical thinking
Highly organized, extremely detail-oriented, and ability to multi-task in a deadline-driven environment
Ability to work both independently and cross-functionally
Excellent ability to convey complex ideas clearly and concisely

Nice To Haves

Experience with additional programmatic buying platforms including The Trade Desk preferred but not required

Responsibilities

Hands-on learning of programmatic campaign execution and optimizations across multiple DSP’s
Effectively co-manage and prioritize multiple live campaigns across channels, with multiple platforms
Development of pacing documents to keep track of multiple campaign flights and budgets
Completion of trafficking workbooks
Own internal resource documents including pacing charts, optimization logs, and third party vendor collateral
Manage internal and client deliverables, day-to-day communication, and campaign documentation
Maintain a current understanding of the account vertical and relevant industry news and updates
Collaborate with internal teams and vendors to develop a high-level understanding of the capabilities and limits of the technologies we employ, including DSPs, DMP, Data provider and Inventory suppliers etc.
Execute reporting analysis based on identified campaign KPI’s in client objectives
Collaborate with internal Operations and Analytics teams to ensure proper tagging, placement naming conventions and trafficking processes are followed
Develop programmatic campaign and audience recommendations based on planning brief and client objective