Media Manager, Programmatic

Home Depot • Atlanta, GA

12d

About The Position

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: The Media Manager, Programmatic is the subject matter expert in programmatic display advertising for the Marketing organization. This role will develop, maintain and ensure implementation of channel best practices for programmatic campaigns as well as manage programmatic display campaign activation, Q/A, pacing/monitoring and reporting/performance. Responsible for training associates within DSP platform to traffic, Q/A, launch and monitor campaigns and partnering with agency and DSP partners on best practices for driving key performance metrics. Owns SOP documentation and POVs for the channel as well as evaluation of DSP platforms' efficacy and efficiency. Responsible for working with key stakeholders and business/initiative leaders across the enterprise to understand specific customer, business and communication goals for programmatic campaigns as well as oversee the creation and execution of programmatic plans within the context of the overall marketing mix. Analyzes industry trends, channel results and business environment to improve strategies and optimization recommendations. Manages end to end process for Paid Social activation and supports channel measurement, results reporting and insights. Helps direct or influences planning, buying and activation for areas of responsibility.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• Must have hands-on-keys experience activating, trafficking, Q/Aing and reporting on programmatic campaigns within DSP platform(s)

Nice To Haves

• Previous people management experience leading one or more direct reports; direct experience in leadership, mentoring and/or coaching
• Media planning and/or buying experience for programmatic display; ideally cross-channel experience inclusive of programmatic for omnichannel understanding of programmatic display's channel role & purpose in driving business results
• Retail/multi outlet advertising experience
• Strong leadership abilities, experience supporting/mentoring team members and proven track record of building cross-functional work relationships, both internally and with external agency and platform partners
• Highly organized with an ability to combine strategic direction with hands-on tactical execution
• Strategic thinker with demonstrated ability to conceptualize and build integrated omni-channel plans
• Strong presentation skills with ability to gain alignment on recommendations
• Must be proficient in Excel/Word/Powerpoint computer programs
• Must be able to manage and prioritize multiple tasks/responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations
• Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization
• Partners with omni-channel strategy leads and stakeholders to set strategic, long-term planning; thinks outside of the current day-to-day environment to create a vision of what the future looks like for our customers

Responsibilities

• Budget Management - Budget management and stewardship of omni-channel investments 10%
• Channel Expertise - Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives 15%
• Direct Omni-Channel Plans - Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans 20%
• Reporting & Learning - Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning 10%
• Stakeholder Relationship Management - Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise 25%
• Test & Learn - Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage 20%

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level