Digital Media Manager, Programmatic

We Are Rosie•Palmetto, GA

1d•$65•Remote

About The Position

We’re looking for a Digital Media Manager with a strong programmatic focus to own the hands-on execution, optimization, and performance of digital media campaigns. This role is very much hands on keyboard - you’ll be in platforms daily, managing live campaigns, optimizing in real time, and serving as the primary point of contact for programmatic and endemic display and video efforts. This role will take strategic direction from Bayer’s internal PMT (Performance Marketing Team), particularly the digital media manager. You’ll work closely with brand agencies and internal partners to ensure campaigns are executed flawlessly, creatively sound, and performance-driven across programmatic and direct digital (endemic) buys. This role will also have the potential to work within paid social platforms.

Requirements

5+ years hands-on experience executing and optimizing programmatic and direct digital media campaigns
Working knowledge of: Google Display & Video 360 (DV360) The Trade Desk Direct digital buying with publishers
Proven experience managing display and video campaigns from setup through optimization
Strong understanding of programmatic fundamentals, including targeting, bidding strategies, pacing, and performance metrics
Experience coordinating with publishers, suppliers, and agency partners
Detail-oriented with the ability to manage multiple live campaigns simultaneously
Comfortable working in fast-paced, execution-focused environments
Excellent communication skills

Nice To Haves

Curiosity in the agricultural industry
Working knowledge of: Google Campaign Manager Google Ads Adobe Analytics Audience management platforms (Liveramp) Verification tools (IAS) Paid social buying platforms
Familiarity with creative best practices for display and video across programmatic platforms
Experience collaborating with brand agencies and internal specialized marketing functions on integrated marketing plans
Strong analytical skills with the ability to translate performance data into actionable optimizations
Previous experience in an agency or high-volume in-house media environment
Passion for staying current on programmatic trends, platform updates, and emerging ad tech

Responsibilities

Execute and optimize day-to-day digital media campaigns across programmatic and endemic display & video platforms
Serve as the first point of contact for all programmatic and endemic display activity, ensuring partner deliverables align with strategy, timelines, and measurement expectations. This includes:
Campaign setup and trafficking
In-flight optimization and pacing
Supplier and publisher coordination
Actualizations and post-launch updates
Manage hands-on buying and optimization within platforms such as DV360 and The Trade Desk, and coordinate direct publisher media buys
Monitor performance in real time and proactively adjust bids, budgets, targeting, creative, and inventory strategies to drive results
Partner with creative agencies on:
Executional planning conversations
Creative best practices and specifications
Campaign logistics and timelines
Ensure accurate implementation of tracking, pixels, taxonomy, and reporting requirements, working closely with Advertising Operations.
Troubleshoot delivery or performance issues and provide timely solutions
Support campaign reporting, insights, and learnings to inform future optimizations and planning
Contribute to the development and refinement of digital media best practices, standards, and documentation.
Ensure campaigns adhere to brand safety, data privacy, and platform compliance standards.