Programmatic Media Director

PMG•Dallas, NY

About The Position

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. At PMG, our Programmatic team is a group of innovative strategists and media experts dedicated to helping some of the world’s most iconic brands achieve success. We thrive on collaboration and creativity, working closely with media strategy, creative, and technology teams to craft integrated, full-funnel marketing solutions that deliver exceptional results. Our culture encourages curiosity, growth, and teamwork. As a Programmatic Director, you’ll be a key leader in shaping strategies, building strong client relationships, and mentoring talented team members. You’ll have the opportunity to drive innovation and make a meaningful impact, both for our clients and within PMG’s forward-thinking, supportive environment.

Requirements

10+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
4+ years of management experience, with a focus on coaching, mentoring, and fostering career development.
Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics to guide impactful and results-driven strategies.
Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred
Strong proficiency in Analytics and Database Marketing to inform decision-making and drive successful campaigns.
Expertise in Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic initiatives effectively.
Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to design comprehensive, full-funnel media strategies.
Advanced proficiency in tools like Microsoft Excel and SQL to analyze data, deliver actionable insights, and produce clear performance reports.
Familiarity with Measurement Systems to evaluate campaign success and implement data-driven optimizations.
Proven ability to mentor and lead teams, creating a collaborative and high-performing environment that fosters growth and innovation.
Strong communication and relationship-building skills to engage with senior stakeholders, clients, and platform partners effectively.
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Responsibilities

Lead the strategic direction for clients’ programmatic campaigns, ensuring they align with PMG’s broader service offerings to maximize results and client satisfaction.
Partner with senior client stakeholders, engaging in high-level strategy conversations to ensure programmatic media supports their business objectives.
Monitor and analyze campaign performance, identifying trends, risks, and opportunities to implement optimizations and drive measurable results.
Identify and present growth opportunities within your portfolio, working with clients and your team to turn these ideas into actionable strategies.
Foster strong relationships with platform partners, keeping PMG at the forefront of new opportunities, beta programs, and cutting-edge innovations.
Design and implement processes to improve efficiency, including developing campaign playbooks, QA protocols, and staffing guidelines that support strategic objectives.
Develop and manage team structures, delegating responsibilities, providing coaching and feedback, and celebrating successes to nurture a high-performing team.
Drive innovation and thought leadership, acting as a trusted advisor to clients and platform partners while ensuring programmatic strategies remain aligned with enterprise goals.

Benefits

Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave : We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support : Access fertility benefits for all team members and their spouses.
Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance : Protect your pet's health and your finances.
Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits : Access support for travel and commuting needs, where available.
Annual Bonus : All employees are eligible for an annual bonus.
Volunteering Opportunities : Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.