Associate Media Director - Programmatic Buying

We Are Rosie•New York, NY

16h•Remote

About The Position

Our client is seeking a Programmatic Buying AMD to oversee self-service buying operations and yield optimization of client programs. In this critical role, you'll oversee a hands-on-keyboard team, managing a portfolio of campaigns across multiple client accounts. You'll work with leading clients, account teams, media and platform strategy teams, as well as with platform technology partners. The ideal candidate has a passion for media, strong analytical and problem-solving skills, and is a self-directed, self-starter, and out-of-the-box thinker.

Requirements

6+ years of professional experience in digital media buying
Advanced understanding of the digital advertising ecosystem with expertise in programmatic channels and platforms
Advanced understanding of the supply and data ecosystems and the appropriate application of each within campaigns
Google product suite (DV360, Campaign Manager) and social platforms expertise required
Experience managing a hands-on-keyboard team responsible for digital campaign execution
Strong analytical and problem-solving skills in dealing with new challenges as they arise
Self-directed, self-starter with out-of-the-box thinking abilities
Bachelor's degree in Marketing, Advertising, Communications, or related field
Must be available to work EST hours (8am-5pm EST)

Nice To Haves

Experience with The Trade Desk, Amazon DSP, and other major DSP platforms
Expertise in supply path optimization and PMP/programmatic guaranteed deal negotiation
Knowledge of CTV, OLV, display, audio, and DOOH programmatic buying
Platform certifications (DV360, The Trade Desk, Amazon DSP)
Experience with attribution modeling, measurement frameworks, and incrementality testing
Based in EST timezone (NYC, Boston, or surrounding areas preferred)

Responsibilities

Lead multi-channel media execution across programmatic placements (CTV, display, video, audio, DOOH)
Oversee operation of digital media buying technologies across DSPs (DV360, The Trade Desk, Amazon DSP) and social platforms
Guide advanced optimization strategy to push the boundaries for current campaigns and align with clients' business and KPI goals
Drive yield optimization across campaigns to maximize performance and efficiency
Provide direction on campaign design, including suggestions for new or different use of platforms to achieve optimal performance
Achieve delivery and KPI goals, providing input and feedback to ensure campaign success across multiple client accounts
Manage a team of 3-5 Platform Buyers who execute hands-on-keyboard campaign operations
Provide leadership, mentorship, and professional development to build team capabilities
Establish team workflows, QA processes, and best practices for campaign excellence
Foster collaborative team environment aligned with the agency's integrated, no-ego culture
Partner with internal teams to ensure adherence to best practices, timelines, business objectives and media KPIs for successful campaigns in market
Provide valuable feedback and insight on performance to internal and client teams, with optimization rationale and recommendations to exceed performance goals
Contribute to improvements in processes, both technical and business
Develop strong relationships with media partners and platform technology companies, seeking out new opportunities to augment client initiatives
Secure beta access, preferred inventory, and value-added opportunities for clients
Maintain current knowledge of growth and changes in the marketplace
Takes accountability and drives the team to do their best work
Provides leadership to the team and is a responsible steward of deliverables
Can flex between managing the team and being a collaborative member of the team
Experience developing and communicating ingenious strategies in how the team meets goals and delivers work
Ability to manage up, down and across
Ensures team members take accountability for on-time and on-budget quality execution