Programmatic and Marketing Tech Manager

Videoslots•Malta, MT

9d•Onsite

About The Position

At Immense Group, we are guided by our core values of passion, boldness, and integrity. We strive to create an environment where our people thrive, driven by a love for innovation and a commitment to delivering exceptional player experiences. If you’re passionate about marketing, we’d love for you to join our team as a Programmatic and Marketing Tech Manager. This is an exciting opportunity for a professional looking to make a significant impact in a fast-paced and collaborative environment.

Requirements

Minimum of 2 years’ experience in a media management role within the iGaming industry.
Marketing degree or marketing post graduate certification.
Fluent in both written and spoken English with knowledge in another language considered an advantage
Experience in working on performance marketing campaigns (Programmatic, Fixed CPM, PPC, and Social media).
Prior exposure to an Adsever tool and on different creative formats.
Confident communicator with excellent people skills.
Project management skills
Excellent problem-solving skills
Ability to work as part of a team and on own initiative
Enthusiastic with a can-do attitude and can work comfortable under pressure and in a fast-paced environment.
Flexible and enjoy working in a dynamic environment
Proficiency with Microsoft Office, especially using Excel

Nice To Haves

Preferably with experience in data collecting scripts, conversion APIs and Google Tag Manager solely related to digital campaigns

Responsibilities

Lead the ongoing optimization of media campaigns, utilizing data-driven insights to refine strategies and identify new growth opportunities. Actively test and innovate to ensure sustained campaign performance across digital channels.
Collaborate closely with internal teams (Affiliates, Design and Content) to ensure the integration of marketing efforts. Leverage cross-departmental insights to achieve optimal campaign performance.
Oversee the setup, tracking, and detailed performance analysis of all campaigns using Adservers and other tools. Continuously monitor KPIs, analyzing results against set targets, and providing actionable recommendations to senior management.
Foster a high-performance culture within the marketing team. Serve as a key advisor in marketing tech discussions and proactively improve data collection and performance.
Work on developing design briefs for performance, on the managed campaigns. Work closely with agencies and internal teams to ensure that all creative work meets the highest standards and is aligned with market goals.
Monitoring of campaign budgets, ensuring efficient use of resources and staying within agreed financial parameters. Provide regular reports on spend and ROI to senior leadership.
Demonstrate the ability to adapt to market changes and new opportunities quickly, maintaining flexibility and agility in a fast-paced environment. Ensure that marketing initiatives are always aligned with the latest industry trends.
Provide regular, comprehensive reports to senior management, highlighting campaign performance, market insights, and potential areas for growth. Deliver actionable recommendations and ensure transparency in performance metrics.
Any other task/responsibility which may be related and/or connected to the role of Programmatic and Marketing Tech Manager.