Marketing Manager - Programmatic & Native

D.R. Horton•Arlington, TX

3d•Onsite

About The Position

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information. D.R. Horton, Inc. is currently looking for a Marketing Manager - Programmatic & Native. The right candidate is responsible for the technical implementation, execution, and optimization of the company's programmatic display and native advertising initiatives across multiple markets. This role establishes DSP governance, campaign execution standards, and performance optimization to improve audience targeting and marketing results.

Requirements

Bachelor's degree in Marketing, Advertising, Business, Digital Media, or related field
Five (5)+ years of programmatic media buying and DSP campaign management
Experience with pixels, conversion tracking, taxonomy design, QA processes, and multi-market trafficking
Experience with native advertising platforms and brand safety tools
Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
Ability to sit for the majority of an 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities include close vision and peripheral vision

Nice To Haves

Experience with The Trade Desk, DV360, Amazon DSP, or similar
Experience with IAS, DoubleVerify, or MOAT
Multi-market enterprise marketing experience preferred
Google or Trade Desk certifications a plus

Responsibilities

Configure and maintain DSP environments, campaign taxonomy, trafficking workflows, pixel implementation, conversion tracking, QA standards, and naming conventions
Build, launch, and optimize programmatic display campaigns using prospecting, contextual, retargeting, and conquest strategies
Execute competitive conquest campaigns through geofencing, third-party audiences, and in-market buyer segmentation
Manage native advertising campaigns by optimizing bids, placements, headlines, images, and audience targeting
Configure brand safety, ad verification, fraud prevention, inclusion/exclusion lists, and inventory quality controls
Monitor campaign pacing, delivery, and performance while resolving trafficking and tracking issues
Coordinate creative rotation with internal partners and replace underperforming assets
Maintain campaign attribution standards by managing UTM governance, view-through conversion tracking, reporting accuracy, and campaign documentation that supports cross-channel marketing measurement and optimization
Evaluate emerging programmatic technologies and recommend improvements
Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
Ability to travel