Programmatic Analyst

Nexxen•New York, NY

5d•$72,000 - $120,000•Hybrid

About The Position

This role focuses on analyzing marketplace trends, buyer behavior, auction dynamics, and revenue performance within the programmatic advertising space. The Programmatic Analyst will serve as a subject matter expert on internal reporting systems and data sources, developing and maintaining scalable reports and dashboards. They will partner with cross-functional teams to investigate performance fluctuations, identify monetization opportunities, and provide data-backed recommendations to drive revenue growth. The role also involves leveraging SQL and automation tools to improve reporting efficiency and contribute to the development of scalable analytics solutions. This position requires strong communication skills and the ability to work effectively in a fast-paced, collaborative environment.

Requirements

Proficiency in SQL and experience working with large-scale datasets.
Demonstrated ability to analyze complex datasets, identify trends, and translate findings into actionable business recommendations.
Strong communication skills, attention to detail, and the ability to work effectively in a fast-paced, collaborative environment.

Nice To Haves

3–5 years of experience in programmatic advertising, ad technology, business analytics, yield management, or a related analytical role.
Strong understanding of the programmatic advertising ecosystem, including SSPs, DSPs, exchanges, real-time bidding (RTB), and publisher monetization strategies.
Experience with business intelligence and visualization tools such as Looker, Tableau, Power BI, Grafana, or Datadog.
Experience supporting publisher monetization, yield optimization, or supply-side advertising platforms is preferred.
Familiarity with automation workflows, advanced analytics tools, and evolving programmatic trends such as header bidding and identity solutions.

Responsibilities

Analyze marketplace trends, buyer behavior, auction dynamics, and revenue performance to identify growth opportunities and optimization recommendations.
Monitor publisher and marketplace performance to surface emerging risks, opportunities, and key trends.
Support strategic planning and revenue optimization initiatives through data-driven insights.
Serve as a subject matter expert on internal reporting systems, data sources, and performance metrics.
Develop and maintain scalable reports, dashboards, and KPI frameworks that provide visibility into publisher and marketplace performance.
Translate complex analyses into clear, actionable recommendations for both technical and non-technical stakeholders.
Partner with Publisher Development and other cross-functional teams to investigate performance fluctuations, identify monetization opportunities, and diagnose root causes.
Provide data-backed recommendations that improve publisher outcomes and drive revenue growth through internal QBRs.
Present findings, insights, and recommendations to senior leadership, including VP and executive-level stakeholders.
Leverage SQL, automation tools, and modern analytics workflows to improve reporting efficiency and reduce manual analysis.
Contribute to the development of scalable analytics solutions, dashboards, and decision-support tools.
Help improve processes and proactively identify opportunities to drive better business outcomes.