Programmatic Analyst

The New York Times • New York, NY

10h • $75,000 - $88,000 • Hybrid

About The Position

The New York Times' Advertising team is looking for a Programmatic Analyst to drive growth in NYT programmatic revenue. This role involves being the daily point of contact with supply-side partners and supporting the sales team in programmatic discussions. The analyst will be a subject matter expert and programmatic sales specialist for NYT data ad products, collaborating with Business Analytics to provide accurate and frequent analysis of programmatic optimizations and opportunities. This is a hybrid role based in the New York headquarters, reporting to the VP of Revenue Operations, with an expectation of being in the office 3 days per week.

Requirements

• BA or BS degree
• 2+ years of experience in digital advertising or media
• 1+ years working with DMPs, ad exchanges, agency trading desks, DSPs and supply-side platforms (SSPs)
• Experience with reporting and data visualization tools such as; Tableau, Double Verify, Mode, or STAQ

Nice To Haves

• Experience working in a high functioning team environment
• Knowledgeable with ad tech landscape including survey, data collection, verification, viewability, real-time bidding, behavioral targeting, retargeting, cookie matching, and platforms beyond desktop (mobile, video, social)

Responsibilities

• Manage daily programmatic platform management and operations, including rule and deal optimizations, ad quality enforcement, and troubleshooting.
• Assist sales and planning teams with deal creation and health checks to ensure optimal performance.
• Partner with the Sales team to assist and recommend programmatic inventory and targeting solutions.
• Maintain relationships with ad exchanges and supply-side platforms (SSPs).
• Serve as an internal expert on programmatic business trends, new technologies, and best practices.
• Focus on deploying and maintaining programmatic technology solutions by testing partner's header bidding, price rules, and deal capabilities.
• Browse site content frequently to ensure client ads are delivering as expected.
• Demonstrate support and understanding of journalistic independence and commitment to the company's mission.

Benefits

• medical
• dental
• vision benefits
• Flexible Spending Accounts (F.S.A.s)
• company-matching 401(k) plan
• paid vacation
• paid sick days
• paid parental leave
• tuition reimbursement
• professional development programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level