Programmatic Account Manager - HoldCo

Samba•Chicago, IL

20d•$80,000 - $90,000•Hybrid

About The Position

Samba is a media intelligence company that provides real-time, large-scale data on what the world is watching, reading, and thinking across all screens. Their data, collected with consumer consent, offers a comprehensive view of consumer attention used by major brands for informed decision-making. The Programmatic Account Manager - HoldCo role focuses on managing and growing relationships with major agency holding companies and their operating agencies, ensuring they maximize value from Samba's audience targeting and measurement solutions. This role involves close collaboration with Sales to support key accounts, drive audience activation strategies, and deliver a seamless agency experience throughout planning, activation, and measurement workflows, ultimately impacting agency satisfaction, retention, and account growth.

Requirements

3-5 years of experience in account management, client services, or programmatic strategy roles.
Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP).
Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel).
Strong communication and problem-solving skills with a proactive, collaborative approach.
CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.).
Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP).
Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and agency workflows.
BA/BS with a focus on marketing, business, data, or related experience.

Nice To Haves

Direct experience working at or closely with agency holding companies such as WPP, Omnicom, Publicis, Dentsu, or Havas is strongly preferred.
Background in programmatic trading or campaign management at a HoldCo or operating agency is a strong plus.
SQL is a plus.
Curious – Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within holding companies.
Proactive – You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients.
Collaborative – You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations.

Responsibilities

Own day-to-day account management for a portfolio of holding company partners (WPP, Omnicom/OMG, Publicis, Dentsu, Havas) and their operating agencies.
Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities.
Ensure agency teams effectively activate Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms.
Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within holding company organizations.
Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities.
Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns.
Support agency partners through the full activation lifecycle: planning, audience building, activation, and QA.
Provide platform education and training on requesting, building, and deploying Samba audiences.
Troubleshoot audience delivery or integration issues and coordinate with technical teams for resolution.
Serve as a feedback loop between holding company relationships and internal teams to improve activation, workflow efficiency, and audience performance.
Partner with Sales on pre-sale planning, platform demos, and aligning agency/brand goals with Samba's solutions.
Represent Samba's audience products with subject-matter expertise and a consultative, agency-first approach.
Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for complex, multi-agency account structures.