Program Sales Coordinator

Forest Home•Forest Falls, CA

10d•Hybrid

About The Position

The Program Sales Coordinator plays a critical role in driving attendance, revenue growth, and long-term ministry partnerships across Family Camp, Youth Camp, and Children’s Camp. This position is responsible for both inbound and outbound sales, guiding churches and families through the full booking process—from first inquiry to confirmed reservation, rebooking, and long-term retention. Through strong communication, proactive follow-up, this role helps create transformational camp experiences that lead people closer to Jesus. The Program Sales Coordinator serves as a primary point of contact for church partners and families, balancing sales performance with ministry-minded relationship care. This role requires ownership of lead conversion, rebooking strategy, scholarship stewardship, CRM management, pipeline reporting, and cross-department collaboration to ensure a seamless guest experience and strong year-over-year growth. Working under the direction of the Senior Director of Sales & Marketing, this role is expected to: Drive attendance growth through proactive inbound and outbound sales efforts across all Forest Home programs Build and maintain strong relationships with churches, families, and ministry partners to increase retention and long-term engagement Lead rebooking efforts for returning groups and families, ensuring strong year-over-year retention and partnership development Manage the full sales pipeline, including lead qualification, follow-up cadence, contract execution, CRM documentation, and reporting Navigate pricing, scholarship, and discount conversations with confidence, hospitality, and financial stewardship Collaborate across departments to improve booking systems, guest experience, and operational efficiency Reflect Forest Home’s mission, values, and Christ-centered culture in every guest interaction and internal partnership. This is a full-time position based in Southern California. Weekly travel to Forest Home in Forest Falls is required, along with travel throughout Southern California, including Orange County, San Diego County, Los Angeles County, as well as Arizona and Nevada.

Requirements

Bachelor’s degree
Demonstrated success in sales and communications
Ability to interact professionally with church leaders and families
Self-starter, energetic, empathetic, and enthusiastic professional
History of building strong relationships with a variety of individuals
Excellent communication (written, verbal, and phone)
Operate as a self-starter who takes initiative
Independently organize workload, follow-up schedules, and booking priorities
Identify gaps in workflow or communication and proactively implement improvements
Demonstrate personal accountability for results
Maintain structured task management and booking systems
Keep spreadsheets, CRM records, and internal reports organized and up to date
Develop improved processes to streamline follow-up, rebooking, and scholarship tracking
Think critically about efficiency and suggest system enhancements
Strong working knowledge of CRM systems (HubSpot or similar)
Proficiency in Excel (formulas, sorting/filtering, basic reporting)
Comfortable learning and implementing new software tools
Detail-oriented with good organizational skills
Ability to multitask in a fast-paced environment
Professional appearance and attitude
Self-motivated and flexible
Strong teamwork abilities
Excellent customer service skills
Flexibility and willingness to perform a variety of tasks
Regular, timely attendance
Flexible schedule including weekends
Availability to be on-site during select summer Family Camp weeks as determined by leadership
Ability to relate to all types of individuals in a gracious manner
Gracious manner and integrity
Ability to streamline processes
Support Forest Home's mission and values
Signed statement of faith
Ability to pray for others both in-person and on the phone
Participate in staff spiritual activities
Christ-like attitude and servant heart

Nice To Haves

While performing the duties of this job the employee is regularly required to stand, walk, and sit.
Requires mild physical work; some lifting, pushing, or pulling of objects over 20 pounds.
Requires visual acuity to read words and numbers and speaking and hearing ability sufficient to communicate in person.

Responsibilities

Convert incoming phone calls, emails, and online form submissions into confirmed bookings through clear, persuasive, and hospitable communication.
Build rapport with prospective churches and families to understand their needs, preferences, and concerns to recommend appropriate events, lodging, and experience.
Serve as the primary point of contact for church partners for Youth and Children’s programs and Family Camp.
Meet or exceed monthly and seasonal sales goals through attendance growth.
Manage each church and family through the full booking process from inquiry through confirmed reservation.
Proactively reach out to previous Family Camp families as well as past Youth and Children’s Camp churches to strengthen engagement and retention across all ministry areas.
Lead the process of acquiring Forest Home Program contracts.
Initiate and participate in daily outbound phone calls and face-to-face appointments to secure new contracts and maintain existing contracts.
Manage the development of new partnerships via team prospecting of past customers, cross-selling, targeted lists, referrals, networking opportunities, conferences, donors & board members.
Provide camp tours for church partners as needed.
Achieve and sustain monthly inquiry-to-booked conversion rates across all lead sources (interest forms, calls, emails, and other inbound inquiries).
Track and review weekly conversion performance with leadership.
Play a direct role in achieving annual and monthly attendance goals through measurable conversion and rebooking performance.
Complete a minimum number of outbound calls and outbound emails/SMS touchpoints per business day, prioritizing qualified leads and active pipeline opportunities.
Respond to all new inquiries within 24 hours.
Maintain structured follow-up cadence (minimum 3–5 touch points per qualified lead).
Proactively call and re-engage past attendees who have not yet rebooked.
Communicate with warmth, joy, and genuine enthusiasm in every phone and email interaction.
Create an experience where churches and families feel welcomed, valued, and excited about attending camp.
Demonstrate energy and positive tone on calls, even during pricing or logistical discussions.
Avoid rushed, dismissive, or transactional communication.
Reflect Forest Home’s ministry values through kindness, attentiveness, and solution-oriented responses.
Demonstrate confidence in pricing conversations and value articulation.
Navigate scholarship and discount discussions with a stewardship mindset.
Avoid prematurely offering financial assistance without exploring full-pay opportunities.
Conduct proactive outreach to prior-year churches and families who have not rebooked.
Identify patterns among non-returners and provide feedback to leadership.
Develop personalized follow-up strategies to increase multi-year participation.
Assist families with cabin upgrades, week changes, add ons, and special requests.
Coordinate internally to resolve booking and housing issues efficiently.
Actively guide families toward future Family Camp registrations and long-term participation.
Maintain structured and consistent follow up schedules to encourage conversion of incomplete or pending bookings.
Provide timely, professional, and hospitable communication that reflects Forest Home’s ministry values.
Proactively contact previous churches and Family Camp attendees to strengthen ongoing engagement and drive rebooking.
Log all calls, emails, and communications in the CRM to ensure accurate tracking and effective follow through.
Review and apply scholarship requests according to established policies.
Balance empathy for churches and families with responsible allocation of scholarship funds.
Apply approved discounts accurately and consistently.
Track scholarship usage and discount application for leadership review.
Identify higher quality leads and apply targeted follow up strategies.
Move families through defined deal stages in the CRM.
Identify common objections and barriers to booking and adjust communication strategies accordingly.
Maintain organized spreadsheets related to inquiries, bookings, scholarships, and rebooking.
Ensure alignment between CRM, reservation systems, and internal reports.
Assist leadership with booking projections and pipeline reporting.
Participate in call reviews with the Senior Director of Sales and Marketing.
Implement coaching feedback to improve sales performance and hospitality.
Contribute ideas for improving booking systems and workflows.
Work closely with the Sales and Reservations Specialist to ensure smooth handoff from booking to arrival.
Help organize summer support staff and booking workflows.