Program Manager - Freelance

VML•Atlanta, GA

3d•$70 - $85•Hybrid

About The Position

VML is seeking a Program Manager (Freelance) to lead and manage campaign launches, digital development projects, and content initiatives. This role will focus on North American Website Redesigns and launches for the Digital E-Commerce sector, including migrating and modernizing existing CMS and related management systems for CX/Consumer related electronic payment portals. The ideal candidate will have a strong understanding of project management methodologies, web development lifecycles, and content strategy, with the ability to communicate effectively with both technical and non-technical stakeholders.

Requirements

5-9+ years of experience in project management in an Advertising Agency.
Demonstrated experience leading and managing complex website development projects, content creation workflows, and content migrations.
Ability to start immediately.
Proven track record of successful omni-channel campaign launches and content initiatives.
Deep understanding of website development lifecycle, content strategy, and SEO.
Demonstrate expertise in web design principles, development processes, content strategy best practices, information architecture, and SEO.
Technical proficiency: Strong familiarity with CMS platforms (e.g., WordPress, Drupal, AEM), HTML, CSS, JavaScript, and website analytics tools.
Strong analytical skills: Ability to analyze website data, identify trends, and make data-driven recommendations to improve website performance and content engagement.
Client management experience (if applicable): Experience building and maintaining strong client relationships, presenting project updates, and managing client expectations.
Strategic thinker and problem-solver: Able to translate business goals into effective website and content strategies. Proactively identify and resolve challenges.
Excellent communicator and collaborator: Clearly communicate technical and non-technical information to various stakeholders. Facilitate cross-functional collaboration and build consensus.
Highly organized and detail-oriented: Maintain meticulous organization and attention to detail in all aspects of project management.
Proactive and results-driven: Take initiative, anticipate needs, and drive projects to successful completion. Focus on delivering measurable results.
Expert in project management methodologies and tools: Deep understanding of Agile and Waterfall methodologies. Expert-level proficiency in project management platforms (e.g., Asana, Trello, Monday.com) and content management systems (CMS).
Technical understanding and web development lifecycle knowledge: Solid understanding of web design principles, development processes, content strategy best practices, and SEO.
Hi EQ and the ability to be in a highly visible role with a strong Technical (SDLC - through launch) understanding (able to talk "Tech" to developers and engineers and non technical leadership).

Nice To Haves

Experience with Sitecore, SFMC, AEM or related systems strongly desired.
Understanding of a Product roadmap strongly desired for B2B launches in the digital e-comm sector.
Experience with website accessibility standards (WCAG) is highly preferred.
Agency experience (a plus): Experience working within an agency environment or a similar collaborative setting.
Experience with Financial, Banking, E-Payment or related client accounts very helpful.

Responsibilities

Lead and manage campaign launches, digital development projects and content initiatives, collaborating closely with cross-functional teams (creative, developers, content strategists, SEO specialists, marketing).
Own project roadmaps, budgets, and resource allocation.
Focus on North American Website Redesigns and launches for the Digital E-Commerce sector.
Define project scope, objectives, and deliverables, breaking down complex projects into manageable tasks and sprints.
Develop and manage detailed project plans and timelines.
Migrate and modernize existing CMS and related management systems focusing on CX/Consumer related electronic payment portals.
Proactively identify and mitigate potential roadblocks, ensuring projects stay on track, within budget, and meet quality standards.
Implement project management best practices and optimize workflows.
Facilitate communication and collaboration between stakeholders, providing regular updates, reporting on project status, and managing expectations.
Lead project meetings and presentations.
Oversee quality assurance throughout the website development and content creation process, establishing and enforcing quality standards and best practices.
Develop and manage content calendars and workflows, ensuring timely publication of high-quality, SEO-optimized content.
Establish and maintain content style guides and governance processes.
Mentor and guide junior team members, providing support and fostering a collaborative team environment.