Program Manager, Partner Marketing Campaigns

Marvel Marketers

5d

About The Position

As a Marketing Program Manager for the Partner Demand Center, you will be a versatile, key contributor helping to shape our next higher-touch marketing model. You will blend strong demand generation expertise with a solid understanding of event programming to deliver end-to-end marketing outcomes. Working closely with program and cross-functional stakeholders, regional marketing leads, and external creative agencies, you will develop scalable campaigns, curate engaging event experiences, and optimize marketing ROI.

Requirements

• Bachelor’s degree or equivalent practical experience.
• 4+ years of experience in B2B marketing, demand generation, or marketing program management—preferably within the technology or cloud ecosystem.
• Proven track record of designing, executing, and measuring multi-channel demand generation campaigns.
• Hands-on experience planning and supporting marketing events, including in-person, virtual, or hybrid formats.
• Experience managing cross-functional projects with multiple internal and external stakeholders.

Nice To Haves

• Experience navigating or supporting a team’s transition toward high-touch or white-glove marketing models.
• Strong understanding of cloud technologies and Google Workspace.
• Exceptional project management and organizational skills, with a focus on tracking ROI and operational excellence.
• Ability to influence executive stakeholders, manage external agencies, and adapt to rapidly evolving strategic priorities.
• Excellent written and verbal communication skills.

Responsibilities

• Oversee end-to-end campaign initiatives within the Partner Marketing Studio.
• Package turnkey demand kits across key solution themes such as Gemini Enterprise, AI agents, Data, and Security.
• Support turnkey event programs, including the "Event-as-a-Service" motion and Cloud Encounters.
• Bridge campaign strategy, digital execution, and live event experiences.
• Design, execute, and optimize targeted demand generation campaigns to drive measurable pipeline and revenue.
• Support the strategy and delivery of in-person and digital marketing events, including regional events, Cloud Encounters, and ancillary programming for Partner Summit, to foster community and engagement.
• Assist in the PDC’s operational transition by developing scalable, repeatable marketing plays that align with the new agentic marketing engine model.
• Manage program timelines, deliverables, and agency relationships, ensuring successful execution across marketing communications and initiatives.
• Analyze campaign and event performance, drawing actionable insights to identify gaps, optimize engagement, and report on pipeline impact to leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level