Program Manager - Market Insights & Intelligence

Armstrong Fluid Technology•Toronto, ON

121d

About The Position

Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet. As a member of our team, you'll dive into an environment that encourages learning and boundary-pushing every day. You'll be part of an agile and dynamic workplace where today's solutions are built for tomorrow's challenges. The Manager - Market Insights and Intelligence is a foundational role within Armstrong. We are building a Market, Customer & Competitive Insights (MCCI) function to sharpen our strategic decision-making, commercial execution, and long-term growth. As we scale rapidly across geographies and product categories, our ability to understand and anticipate market forces, customer needs, and competitive moves will define our success. The MCCI function will be structured around three core pillars: Market Insights – Market sizing, trends, growth forecasting, adjacencies analysis, trends analysis, and strategic shifts Customer Insights – Establishing best practices in VOC (Voice of Customer) + JTBD (Jobs To Be Done) Mapping, Customer Satisfaction + Feedback definition, Segmentation reviews, 3rd party research management Competitive Intelligence – Competitor monitoring, RMS (Relative Market Share) definitions, differentiation analysis, and positioning inputs This role is focused on building and leading the Market Insights pillar as the first hire in the MCCI team and will work closely with strategic and commercial stakeholders while influencing the development of the broader MCCI structure.

Requirements

Higher education in Engineering, Marketing, Business Management, or a related field. MBA is a plus.
5–10 years of experience in a Market Intelligence, Strategy, Product Marketing, or an Insights role, ideally in an industrial tech, HVAC, Construction, or other B2B company.
Preferred experience working in high-ambiguity environments. E.g. Startups / Scaleups, Consulting Analysis, etc.
Strong foundation in secondary research, market sizing, segmentation, and strategic analysis.
Comfortable building from scratch: setting up tools, dashboards, research methods, and cross-functional processes.
Able to navigate ambiguity and cut through noise with clarity and structure.
Strategic Thinking: Ability to synthesize a wide set of data into cohesive narratives. Ability to simplify and structure complex topics.
Market Intelligence Expertise: Comfortable with market sizing and forecasting. Knowledge of primary and secondary research methods. Nice to have: Knowledge of existing industry databases and connections with research organizations.
Indirect Leadership: Ability to inspire and lead all levels of the organization towards achieving strategic goals.
Communication: Excellent communicator with strong visual and written storytelling skills to influence and engage stakeholders. Ability to craft a narrative from data vs. data dumping.
Problem Solving: Strong analytical skills and the ability to identify and resolve project-related issues.
Adaptability: Flexibility to adapt to changing priorities and business needs.
Collaboration: Ability to work collaboratively with diverse teams and build strong relationships.
Customer and Competitive Insights Expertise: Understanding of Competitive benchmarking methods, Customer value chain analyses, Persona development, etc.

Nice To Haves

MBA is a plus.
Knowledge of existing industry databases and connections with research organizations.

Responsibilities

Market Intelligence Strategy & System Design
Build the foundational frameworks, data sources, and processes to drive scalable, repeatable, and actionable market insights
Define and continuously refine how we track TAM (Total Addressable Market) / TRM (Total Relevant Market), market growth, trends, adjacencies, and emerging opportunities.
Stand up our market monitoring capabilities. This includes secondary research, trend analysis, and data partnerships.
Ensure that all data utilized in the organization is high fidelity and aligned bottom up / top down.
Ensure the correct level of granularity in data to drive business processes
Strategic Input into Growth Decisions
Inform regional market entry and expansion strategies with hard data and localized insight
Partner with Product, Marketing, and Strategy teams to guide resource allocation, product portfolio priorities, and commercialization pathways
Generate “insight packs” that help leadership and sales teams understand market dynamics at global, regional, and vertical / segment levels
Thought Leadership + Internal Change management
Be the voice of the market within the business—connecting market signals to internal decisions
Enable and influence senior stakeholders through compelling data-backed storytelling
Drive changes in internal planning processes to be rooted in a data driven approach