Manager, Market Research & Insights

Project Management Institute

3d•$138,100 - $160,000

About The Position

PMI is looking for a Manager, Market Research Insights, who will serve as the primary insights Business Partner to several operating groups, responsible for shaping research agendas, advising stakeholders, and translating insights into strategic action. This role involves working closely with executive and senior leadership teams, marketing, product development, community, strategy, and growth teams to ensure insights align with business goals and drive strategic decisions. This role also leads and manages a team of insights analysts operating in a matrixed model, with direct and dotted-line alignment across multiple operating groups. Accountable for both hands-on delivery within assigned operating groups and the prioritization, allocation, and quality of work delivered through the team, ensuring insights efforts are aligned to business priorities. Partners closely with other Market Research and Insights Business Partners and Research Operations Lead to ensure alignment across the portfolio of research and insights, effective use of shared resources, and scalability of insights practices across the enterprise.

Requirements

Bachelor’s degree in market research, business, marketing, psychology, statistics, economics, or a related field.
Minimum of 10 years of experience in market research, consumer insights, or a strategic consulting role.
Proven track record of successfully leading complex research projects and delivering insights that drive business outcomes.
Experience working with senior leadership and managing high-stakes projects.
Experience leading and developing insights analysts in a matrixed, cross-functional environment.
Expertise in both qualitative and quantitative research methods, with a deep understanding of advanced analytical techniques.
Advanced experience with identifying research objectives, methodology planning, and maximizing data reliability for complex research initiatives.
Advanced experience in presenting market research analysis to an executive audience.
Ability to think strategically and holistically about market trends, consumer behavior, and competitive dynamics.
Proven experience in developing actionable strategies that drive business impact.
Strong analytical skills with proficiency in statistical analysis and modeling techniques.
Expertise in data analysis software (e.g., SPSS, R, Python)
Exceptional communication and presentation skills, with the ability to convey complex findings in a clear, concise, and compelling manner.
Ability to influence and drive alignment among stakeholders through storytelling and evidence-based recommendations.
Ability to manage and influence team members across both direct and dotted-line reporting relationships
Ability to balance hands-on Business Partner responsibilities with team leadership and oversight
Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously.
High level of attention to detail and ability to ensure the quality and accuracy of research deliverables.
In-depth knowledge of data collection and measurement methodologies. Complex quantitative survey design and qualitative discussion guide experience required.
Proficiency in the business language for PMI (English)

Nice To Haves

Master’s degree, MBA, or a relevant advanced degree is strongly preferred

Responsibilities

Serve as the primary insights Business Partner for specific operating functions, leading problem framing and defining research agendas aligned to business priorities
Act as a trusted advisor to functional leadership, translating insights into strategic recommendations
Lead high-impact research initiatives within research portfolio, including design, synthesis, and executive storytelling
Represent stakeholder needs within the broader insights function and ensure alignment with enterprise priorities
Directly manage and develop a team of insights analysts, including performance management, coaching, and career development
Lead a matrixed team structure, where analysts support multiple portfolios through both direct and dotted-line relationships
Provide day-to-day direction, quality oversight, and support to analysts across all assigned work, regardless of portfolio alignment
Ensure clarity of roles, expectations, and accountability across solid and dotted-line reporting relationships
Prioritize and allocate analyst resources across competing portfolio needs
Balance direct portfolio ownership responsibilities with shared service support across the team
Collaborate with other Business Partners to align on analyst utilization and priorities
Collaborate with Research Operations Lead to ensure efficient workflows, tools, and processes across the team
Oversee and guide the design, execution, and analysis of research conducted for assigned operating functions, ensuring methodological rigor and alignment with business objectives
Review and provide direction on research outputs to ensure consistency, accuracy, and strategic relevance
Maintain accountability for the overall quality and impact of insights delivered by the team