Program Manager, CRM and Loyalty

dentsu•USA - Remote - California, CA

6d•$94,000 - $150,000•Remote

About The Position

Are you a Program Manager who thrives in fast-paced agency environments and loves bringing complex CRM and loyalty initiatives to life? We're looking for an experienced Program Manager to lead integrated marketing, CRM, and loyalty programs for a portfolio of high-profile clients. In this role, you'll partner with strategy, creative, technology, analytics, and client teams to drive successful delivery of large-scale initiatives that create meaningful customer experiences and business impact. This is an opportunity to join a collaborative team where you'll have visibility with senior leaders, influence how work gets done, and help shape programs for some of the world's most recognized brands.

Requirements

3-5+ years of experience in a Program Manager role within an agency, marketing, consulting, or similar environment.
Proven experience leading cross-functional teams and managing complex programs.
Experience supporting CRM, customer engagement, marketing technology, or digital transformation initiatives.
Strong client-facing and stakeholder management skills.
Exceptional communication, organization, and problem-solving abilities.
Experience working across multiple disciplines, including strategy, creative, technology, analytics, and delivery teams.
Experience presenting to senior leaders and executives.

Nice To Haves

Experience with loyalty programs.
Experience managing CRM transformation initiatives.
Familiarity with marketing technology platforms, CRM systems, and marketing automation tools.
Experience working with Fortune 500 brands and complex enterprise organizations.
Experience partnering closely with strategy teams and overseeing strategic workstreams.

Responsibilities

Lead Complex Programs: Drive planning, execution, and delivery of CRM, loyalty, and integrated marketing programs. Develop program roadmaps, timelines, success metrics, and delivery strategies. Manage multiple workstreams and dependencies across teams and stakeholders. Identify risks, solve issues proactively, and keep programs moving forward.
Partner with Clients: Build trusted relationships with client stakeholders. Lead status meetings, program reviews, and executive presentations. Translate business objectives into actionable delivery plans. Help clients navigate change and transformation initiatives.
Drive Cross-Functional Collaboration: Partner closely with strategy, creative, technology, analytics, and operations teams. Coordinate work across distributed teams and time zones. Align stakeholders around priorities and guide teams through ambiguity. Monitor workloads, resolve conflicts, and facilitate solutions when challenges arise.
Ensure Successful Delivery: Maintain program health, timelines, and quality standards. Manage program budgets and forecasting. Track progress against goals and communicate status to leadership. Capture learnings and best practices to improve future programs.