Program Manager, Brand Management

Whirlpool•Chicago, IL

4d•$55,900 - $118,000•Onsite

About The Position

The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand. As a Program Manager within WoW Studios, you will be instrumental in connecting cross-functional teams, creative resources, and marketing leadership. Your responsibilities will include leading the development and execution of global product launches and social strategy for KitchenAid Small Appliances, managing project timelines and resources, and driving operational efficiency across various initiatives.

Requirements

Bachelor's degree required
7 years experience in product, brand, project, or account management.
Intermediate level of knowledge regarding product launch, packaging, and social/retail activation processes.

Nice To Haves

Strong communication, diplomacy, and stakeholder management skills.
Experience managing project-level risks and navigating ambiguity.
Process-driven with a continuous improvement and growth mindset
Demonstrated proactive problem-solving skills and attention to detail.
A collaborative team player who helps foster a trust-based workspace culture.

Responsibilities

Brand dedicated resource managing global product launch content and social strategy execution.
Manages the planning, coordination, execution, and successful delivery of go-to-market assets for KitchenAid Small Appliance global product launches and social media campaigns.
Serve as a WoW Studios point of contact for cross-functional stakeholders, managing schedules, budgets, and all project documentation like trackers, timelines, and charters.
Monitor project scope, flag deviations from timelines, and proactively present risk mitigation options to the team and stakeholders.
Ensure detailed project documentation and organization accuracy is maintained throughout the program using enterprise tools.
Partner with the resourcing and strategy team to ensure briefs are clear and actionable.
Collaborate with peers to align on strategic direction, ensuring excellent and efficient project execution.
Provide day-to-day guidance and thought leadership, ensuring work ladders back to brand objectives.
Gather data and help build strategic POVs on trade-offs in timing, scope, and resourcing.
Collaborate with Content Producers to monitor and track the project budget for specific projects to find ways to improve ROI.