Program Management Senior Specialist - Growth Lab - Email

Google Operations Center

11d•Onsite

About The Position

The Program Management Senior Specialist is the glue that keeps all the elements of an email marketing campaign project together. They are well organized project managers, excellent communicators, proactive problem solvers and technical subject matter experts well versed in email marketing. They are the connective tissue between the business (product marketing managers), production project managers and development team. They ensure projects are well defined, and delivered on time and meet quality standards.

Requirements

Overall 5+ years of experience in project management roles, coordinating projects across multiple organizations/cross functional teams
Complex Email Campaign Management: 2-3 years of proven ability to manage high-complexity, interdependent email campaigns, anticipating risks across multiple systems and stakeholders to ensure strategic alignment
Email Marketing Technology Proficiency: Advanced proficiency in primary email marketing technology tools (e.g., Marketo, Eloqua, Hubspot etc.) with the ability to learn and navigate independently across multiple platforms
Technical Proficiency (HTML): Basic understanding of web development, HTML/CSS & QA processes, with the ability to identify root causes, troubleshoot technical issues, and architect resilient solutions
Strategic Client Handling: Advanced client handling skills with a track record of acting as a strategic advisor, understanding scope and providing estimates that align with long-term business goals
Data Analysis: Proficiency in data analysis tools to interpret performance results and recommend strategic improvements to stakeholders
Communication: Strong, polished, and professional communication skills required for interacting with stakeholders and leading the production team

Nice To Haves

Understanding of marketing operations, processes, business requirements
Proactive and curious attitude, strong problem solving skills
Familiarity using GenAI (generative AI) for email marketing content, production and optimization
Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects

Responsibilities

Partner with product marketing managers (PMMs) in campaign ideation and intake document formulation
Collaborate with PMMs during the campaign ideation stage, gather technical requirements, confirm feasibility of ideated campaign features, define potential execution timeline and the intricacies of email personalization and complex logic
Provide strategic input on growth best practices, segmentation, and user journey optimization to help achieve campaign business goals
Act as a consultative partner, advising PMMs on how to translate business objectives into effective owned channel (i.e. email) strategies
Guide the PMM through the Campaign Requirement Document creation, ensure the intake documents are completed and comprehensive for the production team
Project manage campaign development and deployment
Kick off and strategically manage campaign development with offshore production team, provide guidance and answers to production team during the production process, manage production timelines
Prepare work orders for the production team and create project estimations for the PMM, managing the approval process for these estimates
Coordinate with Data Specialists to ensure that data requirements and inputs are fully aligned with HTML development and production process, as well as be a strategic partner between Data Specialists and offshore production team
Conduct thorough quality assurance (QA) reviews on all deliverables against client specifications before releasing to the PMM
Communicate production progress to PMM, facilitate approval of simulations, proofs and prototypes, ensure any changes are implemented after prototype and proof review
Flag issues that arise during the production process and proactively seek solutions
Manage campaign deployment in Internal Growth tools, monitor campaign health
Actively manage the Internal growth tool (i.e..Gamma) campaign deployments and proactively manage the campaign lifecycle (pause, activate, launch Gamma campaigns). GAMMA is Google’s internal email marketing platform
Be the expert on Gamma campaigns under their management
Monitor campaign deployment health through Gamma reporting tools and internal tools. Where applicable, delegate monitoring to Data Specialists and email specialists acting as the accountable party for campaign health monitoring and error escalation
Conduct post-launch campaign performance analysis to derive engagement insights and identify areas for future improvement
Troubleshoot and solve escalations
When issues arise on existing or newly deployed campaigns, proactively lead the resolution process by quickly identifying root causes, work closely with product marketing managers, production project managers, and the development team
Document the issue in the form of a blameless post mortem, ensure alignment across stakeholders and facilitate process adjustments mitigating repetition of the issue in the future across the team
Drive innovation and thrive for excellence
Proactively look for ways to improve the process to drive efficiency and reduce risk such as through implementing AI tools in the email creative or production processes
Keep things organized
Attend regular scrums and stand ups, provide updates on project status and act as a collaborative business partner to the PMM leading the scrum
Effectively and proficiently communicate with the offshore production team by setting up and leading weekly calls.
Maintain internal project status trackers and post launch quality control sheets.
Ensure accurate work progress tracking in Asana