Program Lead, Creative X Program Management

Meta•Los Angeles, CA

1d•$145,000 - $205,000

About The Position

Creative X is a global agency that develops creative vision and advertising, brand content, and experiences for Meta, Facebook, Instagram, WhatsApp, and hardware products. It focuses on collaboration, community, and career development, working with agencies and cross-company creative teams to create consistent, globally-reaching creative work. The Program Lead will support the Reality Labs business, including VR and wearable hardware products. Creative X Program Managers are strategic creative leaders who partner with marketing and product teams to plan and manage creative projects, forecast work, align programs with marketing goals, mitigate issues, and collaborate across functions. The role leads planning, partnerships, and execution for creative programs. It involves aligning programs with company and product brand strategies and business objectives; prioritizing work and coordinating resources; maintaining relationships with internal and external stakeholders and agencies; defining project scope, deliverables, resourcing, and budgets; analyzing trends, insights, and performance; managing creative reviews; and identifying strategic solutions to competing needs.

Requirements

At least 8 years of experience in program or project management at a creative/design agency and/or an in-house brand or marketing team.
A track record of building creative programs that demonstrably impacted a brand’s trajectory.
Excellent written and verbal communication skills, including the ability to present information clearly and concisely.
Ability to lead and motivate teams, build consensus, and manage conflicts.
Experience working autonomously in a fast-paced, ambiguous environment and managing stakeholder dynamics in a large, matrixed organization.
Strong analytical skills, including interpreting data, identifying trends, and making data-driven decisions.
Understanding of AI tool capabilities and limitations, demonstrated through professional or self-directed experience.
Sound judgment in using AI in creative work, including knowing when to use AI or traditional tools and how to edit and refine AI-assisted work to achieve a high-quality final output.
Experience actively developing AI knowledge and skills, understanding how AI is reshaping work, and experimenting with emerging AI technologies.
Highly organized and process-oriented.
Bachelor’s degree in a relevant field and/or equivalent.
Must be eligible to work in the United States.

Nice To Haves

Experience exploring and adopting emerging platforms and technologies, and creating new platforms, including augmented, virtual, or mixed reality, gaming, Web3, AI, NFTs, or avatars.
Experience implementing responsible and ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews.
Ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains or quality improvements.
Ongoing AI skill development, such as prompt or context engineering and agent orchestration, and staying current with emerging AI technologies.
Brand management or brand strategy experience.

Responsibilities

Understand the company’s overall brand strategy and product-specific brand strategies, and how they connect to the business.
Influence Marketing go-to-market plans and develop and implement creative programs aligned with company and business objectives and strategic and creative direction.
Plan and prioritize projects and coordinate program resourcing based on impact, business objectives, and team availability.
Lobby for and gain support for innovative initiatives and ways of working.
Build and maintain relationships with internal stakeholders across Creative X, Marketing, and Product, as well as external stakeholders, agencies, and partnerships.
Consult with cross-functional teams as a creative subject-matter expert and share creative best practices.
Manage relationships with global external agencies, ensuring contractual requirements are met and high-quality products or services are delivered.
Communicate program status, risks, and issues clearly and concisely to stakeholders.
Define project-level scope, deliverables, team resourcing, budget forecasts, and actuals.
Analyze market trends, consumer insights, and business metrics to refine program strategies and evaluate effectiveness.
Monitor program performance, identify improvement opportunities, and implement corrective actions.
Manage program budgets, including forecasting, spend tracking, and cost control.
Manage creative reviews with key stakeholders and executive leadership.
Anticipate program needs and prioritize competing needs using a broad perspective and strategic and creative problem-solving.