Program Engagement & Marketing Coordinator

City of Essex Junction • Essex, VT

1d • Onsite

About The Position

The City of Essex Junction is seeking a motivated and creative Program Engagement & Marketing Coordinator to lead marketing, outreach, and engagement efforts for the Recreation & Parks Department. This role plays a key part in increasing program participation, strengthening community connections, and supporting revenue generation through coordinated marketing, sponsorship, and engagement initiatives.

Requirements

• Ability to clearly read, write, and communicate information such as policies, reports, and public-facing materials
• Strong written and verbal communication skills with the ability to work collaboratively across teams
• Ability to calculate percentages, averages, and use basic data analysis to inform decisions
• Proficiency with word processing, formatting, editing, spreadsheets (including filters, pivot tables, and reporting), and basic design or data-tracking tools
• Strong organizational skills, attention to detail, and ability to work independently and manage multiple priorities
• Ability to exercise discretion, sound judgment, and problem-solving skills in a dynamic environment
• Bachelor’s degree in marketing, communications, business, recreation, or a related field and two to three years of relevant professional experience or an equivalent combination of education and experience
• American Red Cross First Aid and CPR certification (or ability to obtain)

Nice To Haves

• Experience in municipal government and/or parks and recreation is preferred
• Certified Parks and Recreation Professional (CPRP) preferred or ability to obtain within one year

Responsibilities

• Develop and implement department-wide marketing strategies to support program enrollment, events, and initiatives
• Establish and maintain consistent branding across digital, print, and public-facing materials
• Evaluate campaign performance and adjust strategies to improve participation and engagement
• Manage and update website content and structure
• Oversee social media strategy, content creation, and community engagement
• Coordinate public-facing communications related to programs, events, and department initiatives
• Collaborate with program staff to design marketing and outreach strategies that support enrollment goals
• Develop initiatives to increase participation across programs and community events
• Represent the department at community events and outreach opportunities
• Research, write, and submit grant applications; coordinate internal data collection
• Track grant outcomes and ensure compliance with reporting requirements
• Develop and manage a sponsorship program to support programs and events
• Build and maintain relationships with local businesses and community partners
• Track sponsorship revenue and performance

Benefits

• 3 weeks paid vacation to start
• 14 paid holidays
• 18 sick days per year
• Retirement benefits include a pension plan (VMERS C) or deferred compensation plan (VMERS DC)
• Ability to contribute to a 457, Traditional IRA or ROTH
• Generous health insurance benefit in which the City pays 94% of the premium for medical and the first 80% of the deductible. After that, you are only responsible for the next 20%, which is not more than $600 for single plans and no more than $1200 for all other plans for covered medical expenses.
• 100% employer paid for dental and vision
• 100% employer paid short-term disability and life insurance
• Qualified Employer for Public Service Student Loan Forgiveness Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees