Program Coordinator, Student Recruitment and Outreach

Polk State College•Lakeland, FL

1d•Onsite

About The Position

This is a responsible, professional support position reporting to the Director of Student Recruitment and Retention. The Program Coordinator, Student Recruitment and Outreach, develops and implements recruitment and outreach strategies to increase applications, admissions, and enrollment. The position serves as a primary representative of Polk State College in the community and collaborates with internal and external stakeholders to support enrollment growth and student success. The role advises prospective students on admissions requirements, academic programs, financial aid, scholarships, and enrollment procedures, and guides them through application and enrollment steps. It manages assigned recruitment territories, maintains relationships with students and community partners, conducts outreach, and represents the College at recruitment events. The position also works with Student Services departments, uses enrollment management systems, analyzes recruitment data, maintains accurate and confidential records, and supports recruitment campaigns and new student onboarding. This is an on-campus position; remote and hybrid options are not available. Flexible hours and overtime may be needed, including evenings and weekends. Reliable transportation is required to attend recruitment and outreach events across the county. The employee must be able to work proficiently in a busy, multi-office work area and adapt to change. A bachelor's degree from a regionally accredited college or university and three years of professional, exempt student or academic services work experience are required. Professional exempt-level experience and Spanish/English bilingual skills are preferred. The position offers a comprehensive benefits package, including medical, dental, and vision coverage; short-term disability; paid holidays and sick leave; vacation (excluding faculty positions); retirement benefits for eligible employees; and college fee waivers.

Requirements

Bachelor’s degree from a regionally accredited college or university.
Three years of professional, exempt student or academic services work experience, including admissions, advising, educational or career services, financial aid, or registration.
Demonstrated multicultural competence and understanding of the diverse academic, socioeconomic, and ethnic factors that contribute to student achievement.
Ability to establish effective, professional rapport with students, faculty, and staff.
Good organizational skills and attention to detail.
Good oral and written communication skills.
Ability to work well with others.
General office skills and experience with computers and Microsoft Office programs.
Positive attitude and customer service-oriented work ethic.
Ability to maintain confidential information.
Ability to work independently on broader assignments and plan work.
Ability to make decisions within accepted standards; consultation on problems requires judgment and tact to obtain cooperation or approval of action.
Ability to work flexible hours and overtime as needed, including weekends.
Reliable transportation to attend student recruitment and outreach events across the county.
Ability to work proficiently in a busy, multi-office work area.
Flexibility and ability to adapt well to changes.

Nice To Haves

Bilingual skills are preferred; Spanish/English bilingual ability is specifically preferred.
Professional, exempt-level job experience is preferred.

Responsibilities

Advise prospective students on admissions requirements, academic programs, financial aid, scholarships, and enrollment procedures.
Guide prospective students through the application and enrollment process, including application completion and next-step guidance.
Develop and maintain relationships with prospective students, parents, high school counselors, community organizations, workforce development agencies, and educational partners.
Represent the College at college fairs, high school visits, community events, campus tours, enrollment workshops, open houses, and other recruitment activities.
Manage assigned recruitment territories and implement strategies to increase applications, admissions, and enrollment.
Use Watermark Recruit and other enrollment management systems to track, communicate with, and engage prospective students.
Conduct proactive outreach by phone, email, text, and in person to encourage application completion and enrollment.
Collaborate with Financial Aid, Admissions, Advising, the Registrar's Office, and other Student Services departments to support enrollment and student success.
Build and maintain partnerships with schools, community organizations, and external stakeholders to support recruitment and outreach.
Assist with planning and executing recruitment campaigns, special enrollment initiatives, and new student onboarding events.
Analyze recruitment and enrollment data and prepare reports as requested.
Maintain accurate student records and ensure compliance with FERPA and College policies and procedures.
Work flexible hours, including evenings and weekends, to support recruitment events and College initiatives as needed.
Perform other duties as assigned by the Director of Student Recruitment and Retention.