Professional III(M), IMC Strategy

Samsung•Plano, TX

12d•Hybrid

About The Position

Samsung Electronics America Inc. is seeking a Professional III(M), IMC Strategy to lead the marketing platform team. This role involves building go-to-market strategies and data intelligence capabilities, including data engagement, segmenting, and accompanying business models. The position requires leveraging heavy data analysis and querying to understand audience and data growth business plans, including investment requirements and value creation. The individual will drive the global data studio playbook for cross-device marketing, hyper-personalization, and consumer journey analysis, mapping this data to Key Performance Indicators (KPIs). Responsibilities also include defining new approaches with channel partners for data-driven collaboration, serving as a technical subject matter expert on ad campaign execution within the Samsung ecosystem, and owning the end-to-end architecture and operations for the platform using Big Data systems and tools like SQL and Python. The role involves partnering with analytics, big data, and media teams to define consumer segments and creative approaches, collaborating with stakeholders to define future platform requirements, and building agile processes for a test/learn/scale approach for direct-to-consumer marketing. Ensuring adherence to data privacy regulations and managing relationships with key enablement partners for Customer Data Management (CDM) campaigns are also key aspects of this position.

Requirements

Master's degree or foreign equivalent degree in Computer Science, Engineering, Mathematics, Statistics, or a related field and five years of experience in the job offered or a related occupation.
Alternatively, a Bachelor's degree or foreign equivalent degree in Computer Science, Engineering, Mathematics, Statistics, or a related field and seven years of progressive post-baccalaureate experience in the job offered or a related occupation.
Five years of experience with data analysis tools including SQL and Python.
Three years of experience with marketing and data science platforms, data management platforms (DMPs), business intelligence, and data science tools including SQL and Python, and big data processing frameworks including Spark and Big Query.
Two years of experience integrating external platforms including Liveramp, Adobe, and Google.
Two years of experience in audience segmentation and taxonomy strategy through implementation including data onboarding and enrichment.
Two years of experience with digital marketing and retail media networks for Customer Data Management (CDM) go-to-market campaigns.

Responsibilities

Lead the marketing platform team to build go-to-market strategy and data intelligence capability including data engagement, segmenting and accompanying business models.
Leverage heavy data analysis and data querying to understand and analyze audience and data growth business plans inclusive of investment requirements and the resulting value creation.
Drive the global data studio playbook for cross-device marketing, hyper-personalization, and consumer journey analysis, and then map this data to Key Performance Indicators (KPIs).
Define new approaches with channel partners (e.g., retailers) to improve data-driven collaboration for marketing strategies.
Serve as the technical subject matter expert on ad campaign execution from traffic to optimization in the Samsung ecosystem.
Own the end-to-end architecture and operations for the platform including application, processing and data layers using Big Data systems and tools including SQL and Python.
Partner with analytics, big data and media teams to define consumer segments and creative approaches through data-driven insights.
Collaborate with key stakeholders to assemble future requirements for the platform and improve operational and go-to-market execution.
Leverage a strong background in consumer data and associated platforms including data management platforms (DMPs), business intelligence and data science tools, audience matching and segmentation building.
Build agile processes that function as the foundation for a test/learn/scale approach for direct-to-consumer marketing touchpoints.
Ensure adherence to data privacy regulations.
Manage relationships with key enablement partners to drive holistic Customer Data Management (CDM) go-to-market campaigns.