Production Manager - Content & Programming, CLI

Varsity Brands • Southampton, MA

3d • $56,000 - $71,400 • Onsite

About The Position

The Content Marketing Associate is critical to supporting the growth of both the CLI Conservatory Online training program and the CLI Conservatory, a 10-month pre-professional training program designed to help young dancers join the professional dance industry. This position will help bring our brand stories to life through engaging content and strategic marketing initiatives across multiple channels.

Reporting to the Director of Marketing, you will collaborate closely with our creative, content, recruiting, and admissions teams to execute campaigns, create compelling content, and support audience growth and engagement.

Requirements

• Strong organizational skills and exceptional attention to detail
• Familiarity with productivity and collaboration tools such as Google Workspace, Microsoft Office, and ClickUp
• Strong communication and writing skills
• Ability to manage multiple projects and prioritize effectively
• A results-oriented mindset with a willingness to jump in and wear multiple hats in a startup environment
• Experience within the dance industry (as a dancer or through work with a dance-related organization)
• 2+ years of experience in marketing, content creation, or a related field

Nice To Haves

• We're looking for someone who is excited by our mission and passionate about dance, storytelling, and marketing.
• The ideal candidate is organized, proactive, adaptable, and energized by working in a fast-paced, collaborative environment.

Responsibilities

• Develop creative briefs for email, social, video, and web campaigns
• Write marketing copy for email campaigns, website content, and social media
• Assist in developing and executing social media strategies for both CLI Studios and CLI Conservatory channels
• Partner with the content team to support and execute creative concepts
• Coordinate and produce content opportunities, including photoshoots, student interviews, and other asset creation initiatives
• Schedule and publish content across social media platforms, including YouTube, Instagram, Facebook, and TikTok
• Engage with social media communities through comments, direct messages, and tagged content
• Support the execution of seasonal and ongoing marketing campaigns
• Track and report on social media and campaign performance metrics

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• Access to Financial Coaching and member-owned Credit Union
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed