Product Planning Manager

Samsung • Plano, TX

6d • Onsite

About The Position

This role is not eligible for immigration sponsorship. Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Position Objective
Shape the future of Samsung Digital Appliances product line-up by translating U.S. consumer, market, technology, and design insights into innovative, human-centered product concepts. Lead new concept development and strategic execution in partnership with global and regional teams to deliver differentiated solutions that drive growth. The Product Planning Manager plays a crucial role in shaping the future product line-up for the Samsung Digital Appliances (DA) division. The primary objective is to drive innovation and strategic growth by:

1. Market and trend analysis
Monitoring and analyzing American consumer, market, technology, design, and industry trends to derive actionable insights. Conducting competitive benchmarking and investigating other market references to identify opportunities and areas for differentiation. Capturing and leveraging feedback from product reviews to drive continuous improvement in new product development.

2. New concept development
Identifying consumer pain points and needs to define unmet market demands. Generating innovative product, feature, service, and use case ideas based on strong consumer insights. Developing and refining concepts, ensuring they are rooted in a clear understanding of consumer benefits, available technology, and market feasibility. Exploring Multi-Device Experience (MDE) scenarios leveraging Samsung SmartThings connectivity across various appliances.

3. Strategy development and execution
Managing the ideation workshop process, including offline brainstorming sessions (in collaboration with the SEA CSMI team) and online idea market bulletins. Developing comprehensive strategies for new concepts, including market sizing, pricing, sales revenue and quantity forecasting, and go-to-market plans (in collaboration with Product Marketing). Collaborating with Samsung DA Korea HQ to assess technical feasibility, align product line-ups, and calculate Return on Investment (ROI). Partnering with the North America RHQ and subsidiary teams to gather regional insights, understand business landscapes and competition, and align with regional marketing and sales strategies. Investigating and collaborating with external companies to explore potential partnerships for new concept development. Presenting new concepts and their strategic rationale to Samsung DA Korea HQ to secure alignment and investment.

Requirements

• 6 years of full-time experience in Product Planning or Product Management.
• Strong understanding of both business and technology.
• Bachelor’s degree or equivalent
• Proven ability to apply systems thinking and bring ideas to market (e.g., creating new solutions, launching products).
• Strong business acumen with broad exposure to strategy, marketing, finance, operations, and product development.
• Highly creative, innovative, and consumer-focused mindset.
• Excellent presentation skills.
• Proficiency in Microsoft Office (PowerPoint, Excel).
• Comfortable working with ambiguity and adapting to last-minute changes.
• Team-oriented, prioritizing team success over individual recognition.
• Willingness to travel as needed.

Nice To Haves

• Experience with consumer data analysis (e.g., review crawling, Sprinklr usability) a plus.
• MBA or Master’s in Business, Statistics, Marketing, or related field preferred
• Bilingual in Korean and English, enabling clear communication with global stakeholders
• Ability to lead and actively participate in creative workshops and ideation sessions.
• Hands-on, flexible, and collaborative working style; comfortable experimenting with new approaches.
• Strong relationship-building skills with internal partners, fostering collaboration and identifying growth opportunities.
• Experience managing projects and agencies.
• Knowledge of the appliance market.
• Experience with the full New Concept Development (NCD) process.

Responsibilities

• Monitor and analyze American consumer, market, technology, design, and industry trends to derive actionable insights.
• Conduct competitive benchmarking and investigate other market references to identify opportunities and areas for differentiation.
• Capture and leverage feedback from product reviews to drive continuous improvement in new product development.
• Identify consumer pain points and needs to define unmet market demands.
• Generate innovative product, feature, service, and use case ideas based on strong consumer insights.
• Develop and refine concepts, ensuring they are rooted in a clear understanding of consumer benefits, available technology, and market feasibility.
• Explore Multi-Device Experience (MDE) scenarios leveraging Samsung SmartThings connectivity across various appliances.
• Manage the ideation workshop process, including offline brainstorming sessions and online idea market bulletins.
• Develop comprehensive strategies for new concepts, including market sizing, pricing, sales revenue and quantity forecasting, and go-to-market plans.
• Collaborate with Samsung DA Korea HQ to assess technical feasibility, align product line-ups, and calculate Return on Investment (ROI).
• Partner with the North America RHQ and subsidiary teams to gather regional insights, understand business landscapes and competition, and align with regional marketing and sales strategies.
• Investigate and collaborate with external companies to explore potential partnerships for new concept development.
• Present new concepts and their strategic rationale to Samsung DA Korea HQ to secure alignment and investment.

Benefits

• Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, MBO bonus compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level