Product Owner (Onsite Role) (B2C)

O'Reilly Auto Parts • Headquarters, KY

2d • Onsite

About The Position

The Product Owner manages Scrum teams to translate the product vision into design, development, and delivery for high-impact consumer-facing (B2C) applications. This role guides the team through the product backlog to build intuitive, engaging, and high-performing digital customer experiences, balancing consumer needs, commercial objectives, technical feasibility, and budget. This position is located on-site in Springfield, MO and is not open to remote work.

Requirements

• B2C Product Strategy & Execution: Proven ability to manage consumer-facing web or mobile products to maximize user acquisition, engagement, and retention.
• Agile & Scrum Leadership: Hands-on experience operating as a Product Owner in a Scrum environment, including story mapping, backlog grooming, sprint planning, and sprint reviews.
• Data-Driven Prioritization: Ability to analyze web/app analytics, customer feedback, and A/B test results to inform roadmaps and decision-making.
• Stakeholder Alignment: Strong communication skills to clearly articulate product rationale, trade-offs, and progress across marketing, operations, and technical teams.
• Risk & Release Management: Proactive identification and mitigation of release bottlenecks, scope shifts, and technical dependencies.
• Value & Impact Measurement: Proficient in defining and tracking key product KPIs (e.g., DAU/MAU, conversion rates, customer satisfaction metrics).

Responsibilities

• Take responsibility for all aspects of the consumer product lifecycle from discovery and feature delivery to post-launch optimization ensuring an engaging end-to-end B2C customer journey.
• Translate product vision, business goals, and customer feedback into clear user stories, acceptance criteria, and prioritized backlogs for cross-functional Agile Scrum teams.
• Analyze and evaluate the feasibility, usability, and commercial impact of proposed features and consumer experiences, collaborating closely with UX/UI design, engineering, and marketing teams.
• Research and monitor key B2C digital performance metrics (e.g., conversion, retention, funnel drop-off, NPS) and market trends to identify continuous opportunities for customer experience optimization.
• Execute product delivery plans, manage sprint schedules, proactively identify risks/dependencies, and communicate progress and launch dates to business stakeholders.
• Plan, schedule, and coordinate software release cycles to ensure regular, high-quality feature delivery that delivers value to the consumer base as early as possible.
• Actively manage, groom, and reprioritize the product backlog to maximize engineering velocity and optimize business and customer value.
• Investigate emerging consumer technology trends, digital behavior patterns, and competitor benchmarks to evaluate their potential application within the consumer product ecosystem.
• Deliver baseline assessments and post-launch analyses to measure adoption, track ROI, and assess the realization of projected customer and business benefits.
• Build and maintain a rolling product feature roadmap aligned with broader B2C marketing, growth, and business milestones.
• Demonstrate core product capabilities and new consumer-facing features to internal stakeholders, executive leadership, and support teams to drive alignment and readiness.
• Develop professional capabilities through ongoing coaching, industry best practices, and relevant Agile/Scrum certifications while staying current on consumer digital product trends.

Benefits

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed