Product Owner

Caterpillar•Irving, TX

7d•Onsite

About The Position

The Product Owner – Customer Lead Generation Process Owner leads the strategy, roadmap, governance, and continuous improvement of Caterpillar’s end-to-end Customer Lead Generation process. The role connects business strategy, customer and dealer needs, data, and technology delivery, partnering across Marketing, Sales, Digital, IT, business units, dealers, and product teams. The position is responsible for ensuring lead-generation capabilities deliver measurable business value and a consistent, scalable experience from lead capture through routing, delivery, measurement, and sales attribution. The successful candidate brings product leadership, business process ownership, data-driven decision-making, and stakeholder influence. Success includes establishing clear process ownership and governance, tying product investments to measurable outcomes, improving lead-data consistency and usefulness, increasing the speed and accuracy of lead flow, and aligning teams around roadmaps, priorities, dependencies, and risks. The role is based onsite five days a week in Irving, Texas. Relocation and visa sponsorship are not available.

Requirements

Demonstrated experience in Product Ownership, Product Management, Business Process Management, Marketing Technology, CRM (Salesforce), or a related discipline.
Experience owning or influencing complex, cross-functional business processes.
Strong ability to translate business strategy into product capabilities and prioritized work.
Demonstrated experience working with Agile product and engineering teams.
Strong analytical and data-driven decision-making capabilities.
Excellent stakeholder management, facilitation, and communication skills.
Ability to influence across organizations and drive alignment where priorities differ.
Ability to operate effectively amid ambiguity, competing priorities, and organizational change.
Ability to communicate complex business and technology topics clearly to working teams and senior leaders.

Nice To Haves

Experience with customer lead management, CRM, marketing technology, digital marketing, or sales processes.
Experience with AWS, Salesforce, or similar CRM and data-management ecosystems.
Experience with lead capture, lead routing, marketing automation, customer data, or sales attribution.
Experience defining KPIs and using analytics to manage product or process performance.
Experience supporting enterprise-scale products with multiple business units, markets, or stakeholder groups.
Experience managing dependencies across multiple product and technology teams.

Responsibilities

Lead the strategy, roadmap, governance, and continuous improvement of the end-to-end Customer Lead Generation process.
Bridge business strategy, customer and dealer needs, data, and technology delivery.
Partner across Marketing, Sales, Digital, IT, business units, dealers, and product teams.
Ensure lead-generation capabilities deliver measurable business value and a consistent, scalable experience from lead capture through routing, delivery, measurement, and sales attribution.
Establish clear process ownership and governance for Customer Lead Generation.
Tie product investments to measurable customer, dealer, and business outcomes.
Improve lead-data consistency, completeness, and actionability.
Improve the speed, accuracy, and transparency of lead movement through the ecosystem.
Align business and technology teams on roadmaps and priorities, and identify and manage dependencies and risks.