Product Owner

The C2 Group•Grand Rapids, MI

4d•Hybrid

About The Position

The Product Owner role at The C2 Group serves as the bridge between client stakeholders, business strategists, and solution engineers to ensure solutions deliver measurable business value and exceptional customer experiences. The Product Owner values curious, accountable, and collaborative problem-solving tactics that combine focus, technical fluency, adaptability, thoughtful prioritization and clear communication while contributing with a low ego, team-first mindset. The Product Owner is a problem solver and will help execute the client’s deliverable “product vision”, manage priorities, and translate business needs into actionable requirements. The role must have the technical aptitude to guide cross-functional team members through successful delivery across digital platforms, customer experience initiatives, personalization, experimentation, AI-enabled workflows, and marketing technology ecosystems, all while enabling a successful customer journey. This role is ideal for someone who thrives in fast-moving, high-paced, collaborative environments. This individual also must be comfortable balancing strategy with execution and enjoys solving complex digital business challenges with client-facing interactions. The C2 Group is located in Grand Rapids, Michigan. We support a flexible and remote work environment. This role requires the ability to attend in-person meetings in Grand Rapids as needed with a preference to candidates located in the Midwest. About C2: The C2 Group builds, integrates, and delivers business-critical web solutions that get the most from technologies, tools, and teams. Our primary focuses include strategic problem solving, web and application development, agentic solutions and implementation, and ongoing support. About You: Curious – You ask thoughtful questions, seek context, and look for better ways to solve problems Strategist – You are a strategy-first thinker who can connect customer needs, business goals, and team priorities Communicator – You slow down to listen to truly hear, sharing a plan to ensure alignment and clarity is rewarding, and providing priorities between customers/stakeholders/technicians is second nature Technical Aptitude – You understand technical concepts well enough to ask good questions, make informed decisions, and guide solutions forward Accountable – You are a self-starter, curious to learn new things, and your teammates can count on you C2 Core Values: Intentional – Intent drives how we engage in our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery. Enthusiastic – Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it’s in service to team or task, we look to engage with a positive focus and energy. Low Ego – Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is ultimately a team pursuit. We aspire to be accountable, receptive to feedback, and team oriented. Curious – Takes initiative, stays current, finds “the better way”.

Requirements

4 to 7+ years of Product Owner, Business Analyst, Software Development, or Martech experience
Experience working in agile delivery environments
Experience and knowledge of digital platforms, websites, CMS, and/or marketing technologies
Strong understanding of customer experience and digital product delivery
Ability to manage multiple priorities and stakeholders

Nice To Haves

Optimizely and agentic experience a plus

Responsibilities

Drive Client Strategy and Execution of Functional Specification
Understand client goals, needs, and business objectives
Translate strategy into actionable product direction
Guide product decisions based on value and impact
Align stakeholders around priorities and outcomes
Identify opportunities to improve the product experience
Lead Problem Solving and Execution Efforts Against Client Objectives
Manage day-to-day execution by ensuring engineers understand the work, acceptance criteria, deadlines
Hold the team accountable for producing complete, client-ready work that meets scope, business objectives, and agreed-upon timelines
Lead the client work by translating customer goals, priorities, and desired outcomes into clear sprint-level direction
Facilitate discovery and problem-solving conversations with customers and internal teams
Identify root causes, business constraints, user needs, and opportunities for improvement
Partner with Solution Engineers and Tech Lead to evaluate solution options
Guide team toward practical, effective solutions that support customer objectives
Communicate recommendations, decisions, and next steps clearly to stakeholders
Proactively remove blockers and keep work moving to avoid rework or misalignment with client expectations
Plan & Prioritize Sprints, Backlogs, and Resourcing
Own backlog creation, refinement, prioritization, and readiness for sprint planning
Define clear requirements, user stories, acceptance criteria, and expected outcomes
Ensure sprint goals are aligned with customer priorities and delivery commitments
Review sprint progress, adjust priorities as needed, and support timely decision-making
Ensure allocated resources are in place to conduct work efforts
Validate Work Against Acceptance Criteria
Validate delivered work against acceptance criteria, customer expectations, and business objectives
Partner with Solution Engineers to support testing, issue resolution, and release readiness
Gather customer feedback and monitor adoption to identify gaps, risks, and improvement opportunities
Support training, documentation, communication, and change management activities
Ensure customers are prepared to successfully adopt and realize value from delivered solutions
Review output regularly with the engineers to ensure quality and readiness before work is shared
Lead Training and Adoption Activities
Prepare users and stakeholders for deliverable product changes
Lead rollout plans, training, and communication
Create clarity around how new features should be used
Gather feedback to improve adoption and usability
Help customers realize value from delivered solutions