Product Owner

Caterpillar Inc.•Irving, TX

7d•$112,710 - $169,060•Onsite

About The Position

The Product Owner – Customer Lead Generation Process Owner leads the strategy, roadmap, governance, and continuous improvement of Caterpillar’s end-to-end Customer Lead Generation process. The role connects business strategy, customer and dealer needs, data, and technology delivery, partnering across Marketing, Sales, Digital, IT, business units, dealers, and product teams. The goal is to deliver measurable business value and a consistent, scalable experience across lead capture, routing, delivery, measurement, and sales attribution. The role calls for product leadership, business-process ownership, data-driven decision-making, and the ability to influence stakeholders. Success means establishing clear process ownership and governance, tying product investment to measurable outcomes, improving lead-data quality and flow, and aligning business and technology teams around a roadmap and priorities. The position is based in Irving, Texas and requires onsite work five days a week. Visa sponsorship and relocation are not available.

Requirements

Demonstrated experience in Product Ownership, Product Management, Business Process Management, Marketing Technology, CRM (Salesforce), or a related discipline.
Experience owning or influencing complex, cross-functional business processes.
Strong ability to translate business strategy into product capabilities and prioritized work.
Demonstrated experience working with Agile product and engineering teams.
Strong analytical and data-driven decision-making capabilities.
Excellent stakeholder management, facilitation, and communication skills.
Ability to influence across organizations and drive alignment where priorities differ.
Ability to work effectively amid ambiguity, competing priorities, and organizational change.
Ability to clearly communicate complex business and technology topics to working teams and senior leaders.

Nice To Haves

Experience with customer lead management, CRM, marketing technology, digital marketing, or sales processes.
Experience with AWS, Salesforce, or similar CRM and data-management ecosystems.
Experience with lead capture, lead routing, marketing automation, customer data, or sales attribution.
Experience defining KPIs and using analytics to manage product or process performance.
Experience supporting enterprise-scale products across multiple business units, markets, or stakeholder groups.
Experience managing dependencies across multiple product and technology teams.

Responsibilities

Lead the strategy, roadmap, governance, and continuous improvement of the end-to-end Customer Lead Generation process.
Partner with Marketing, Sales, Digital, IT, business units, dealers, and product teams to align customer and business needs with data and technology delivery.
Ensure lead-generation capabilities support lead capture, routing, delivery, measurement, and sales attribution.
Translate business strategy into product capabilities and prioritized work.
Use data and analytics to support decisions and manage product or process performance.
Promote clear process ownership, governance, roadmaps, priorities, and management of dependencies and risks.
Drive a consistent, scalable customer and dealer experience and measurable business outcomes.