Product Owner

UnitedHealth Group•Tampa, FL

5d•$91,700 - $163,700•Remote

About The Position

The Product Owner, B2C Data Enablement, manages the business capability and technology backlog needed to ingest, integrate, and activate data within Adobe Experience Platform and the Customer Data Platform. As the primary business Product Owner, this role works with technology, data, analytics, marketing, privacy, and operational stakeholders to turn B2C marketing needs into prioritized, actionable technology work. The role manages the capability lifecycle from business need and data-use-case definition through requirements, prioritization, delivery, adoption, and performance measurement. It ensures data ingestion and enhancement requests align with business strategy, customer experience objectives, campaign priorities, technical feasibility, regulatory requirements, and measurable business value. The position establishes relationships with internal businesses, prioritizes work within its scope, translates business strategies into engineering requirements, and works independently while seeking guidance on the most complex decisions. This is a full-time position. Employees must be flexible to work any shift during normal business hours, 8:00 a.m. to 5:00 p.m. The role is described as National Remote, with telecommuting available from anywhere in the U.S.; hires in the Minneapolis, Virginia, Maryland, or Washington, D.C. areas must work in the office at least four days per week. Remote employees must secure sensitive company documents, maintain a dedicated private work area, and live where they can obtain an approved high-speed internet connection or use an existing high-speed service. On-the-job training is provided, with training hours based on the employee’s schedule or discussed on the first day.

Requirements

High school diploma or GED.
Must be at least 18 years of age.
Experience in capability management, product ownership, product management, business analysis, data enablement, marketing technology, or a related function.
Experience managing a technology backlog and translating business needs into requirements for engineering or delivery teams.
Experience partnering across business, technology, data, analytics, operations, marketing, privacy, or compliance functions.
Working knowledge of Agile and other applicable development methodologies.
Experience defining measurable outcomes and using evidence to guide prioritization and delivery decisions.
Experience operating in a large, matrixed organization with multiple business and technology stakeholders.
Experience developing user stories, acceptance criteria, roadmaps, value statements, and capability-performance metrics.
Ability to work full-time and flexibility to work any shift during normal business hours of 8:00 a.m. to 5:00 p.m.
Ability to secure sensitive company documents, maintain a dedicated work area separated from other living areas that provides information privacy, and access an approved high-speed internet connection or existing high-speed internet service.
Ability to evaluate competing priorities and make fact-based recommendations.
Strong written and verbal communication skills, including the ability to translate between technical and nontechnical stakeholders.
Ability to facilitate cross-functional decisions and influence without direct authority.
Ability to work independently, manage ambiguity, and seek guidance appropriately for complex or high-impact decisions.
Remote employees must adhere to UnitedHealth Group’s Telecommuter Policy.
Candidates are required to pass a drug test before beginning employment.

Nice To Haves

Experience with Adobe Experience Platform, Adobe Real-Time CDP, or a comparable enterprise Customer Data Platform.
Experience supporting B2C marketing campaigns, audience development, personalization, customer journeys, or omnichannel activation.
Experience with enterprise data ingestion, source-system onboarding, data integration, customer-data models, identity resolution, or audience activation.
Familiarity with data governance, customer consent, privacy, data quality, and regulatory considerations associated with customer data.
Capability lifecycle management.
Product ownership and backlog management.
Business-to-technology translation.
B2C marketing and customer-data orientation.
Prioritization and decision facilitation.
Data-driven critical evaluation.
Relationship management and influence.
Technical aptitude.
Business and financial acumen.
Accountability and operational rigor.
Adaptability and change leadership.

Responsibilities

Translate business strategies into engineering requirements, validate requirements with the business, engage target users, and manage feedback through the backlog.
Own and continuously manage and prioritize the technology-enabled capability backlog, focusing on new data ingestion and data enablement for B2C marketing campaigns; ensure clear business outcomes, requirements, acceptance criteria, and measures of success before work enters technology delivery.
Build and maintain productive cross-enterprise relationships; communicate about capability strategy and challenges; coordinate internal resources, facilitate decisions, and set realistic timelines.
Support development and execution of the capability roadmap, including data-source onboarding, capability enhancements, campaign enablement, technical dependencies, and operational improvements.
Gather and analyze capability KPIs, provide facts and decision criteria, assemble dashboard metrics, explain and quantify potential value, and partner with subject-matter experts on business cases.