PRODUCT OWNER, MARKETING SYSTEM INTEGRATIONS - Temporary 24 months

BDC • Montreal, QC

1d • Hybrid

About The Position

We are looking for a Product Owner to lead a team tasked with integrating a new marketing automation platform into BDC’s current ecosystem. They will be responsible for designing, developing, and stabilizing integrations between marketing platforms, the CRM, customer systems, and downstream activation and reporting tools. This role plays a critical part in ensuring that data, events, and processes flow reliably across systems to support key marketing and sales use cases, including campaign execution, lead management, consent, and performance tracking. The Integration Product Owner owns the backlog related to marketing and customer integrations, ensuring it is prioritized, well defined, and aligned with the project’s target-state architecture. You will be part of one of three core delivery teams on this large-scale transformation, working closely with other Product Owners, Business Analysts, the Product Manager, Architects, and Developers. This role is well suited to someone who enjoys working close to systems, APIs, and data flows, and who understands how integration reliability and design directly impact business outcomes.

Requirements

• Proven experience working with system integrations in marketing, CRM, customer platforms, or similar enterprise environments
• Experience acting as a Product Owner, Business Analyst, or similar role responsible for translating needs into delivery-ready requirements
• Strong understanding of how data and events flow across platforms through APIs, batch integrations, or real-time streaming
• Hands-on experience with marketing automation, CRM, or CDP ecosystems (e.g., Customer Insights, Salesforce, SAP Marketing Cloud, Eloqua, HubSpot, Marketo, etc.)
• Comfort working with complex, interdependent systems and managing cross-team dependencies
• Experience working within Agile or Kanban delivery models
• Familiarity with concepts such as system integration patterns, APIs, event-based architectures, error handling, monitoring, and reconciliation
• Technical understanding of integration concepts (APIs, payloads, identifiers, basic data structures) is an asset
• Bilingual (French and English)

Nice To Haves

• Functional analyst role is a big asset
• Experience in financial services, B2B, or complex enterprise environments (asset)

Responsibilities

• Support the definition and evolution of end-to-end integration flows between source systems (e.g., CRM, web, events, telemarketing), marketing platforms, and downstream consumers.
• Identify gaps, risks, and failure points in existing integrations, data exchanges, or process handoffs, and help define remediation and stabilization priorities.
• Contribute to integration design activities, including interface definitions, event triggers, data payloads, error handling, and monitoring considerations.
• Partner with architecture and platform teams to ensure integrations align with target-state architecture, integration patterns, and enterprise standards.
• Ensure integrations support operational needs such as traceability, reconciliation, and downstream activation readiness.
• Act as Product Owner for the marketing integration domain within the project Integration Squad, owning the backlog, priorities, and delivery outcomes.
• Translate business needs, operational issues, and platform constraints into clear, actionable user stories and acceptance criteria.
• Triage, qualify, and prioritize integration-related requests, balancing short-term delivery needs with long-term scalability and maintainability.
• Ensure backlog items are aligned with project milestones, architectural principles, and cross-squad dependencies.
• Work closely with the Technical Lead, IT developers, Business Analysts, Quality Analysts, and Architects to clarify requirements, validate assumptions, and support execution within Agile / Kanban delivery models.
• Lead backlog refinement, sprint planning support, and delivery reviews to ensure integrations are delivered incrementally and meet operational expectations.
• Support testing activities, including validation of integration flows, data movement, and basic user acceptance, ensuring issues are clearly documented and resolved.
• Collaborate closely with Data and Functional squads to ensure integration decisions remain coherent across teams and do not create downstream operational or data impacts.

Benefits

• Flexible and competitive benefits
• Employee Savings and Investment Plan where BDC matches part of your voluntary contributions
• Defined Benefit Pension Plan
• $750 wellness and health care spending account
• Paid vacation each year
• Five personal days
• Sick days as necessary
• Offices are closed from December 25 to January 1
• Hybrid work model

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed