Product Marketing

Netic • San Francisco, CA

3d

About The Position

Netic is seeking a Founding Product Marketer to define and communicate how the market understands Netic and its unique value proposition. This role involves cutting through AI-related noise, sharpening positioning across various buyer, company, and industry personas, and crafting compelling narratives for essential service leaders. The Product Marketer will see their work through to completion, gathering feedback and iterating over time. This position sits at the intersection of marketing, sales, and product, translating engineering efforts into buyer-centric language and using sales feedback to refine positioning. The role owns launches, assets, and the market narrative, operating in a zero-to-one capacity with full ownership of Netic's market presence.

Requirements

• 4–7+ years in product marketing (or adjacent), ideally at a startup or high-growth company where you were a generalist doing the work, not just managing it.
• Proven ability to simplify complex technical workflows into clear, value-driven propositions (Storytelling Prowess).
• Relentless pursuit of outcomes; care about moving quickly and putting work into the world that is driving real, meaningful business impact.
• AI native; experience using AI to speed up work and raise the ceiling on project quality.
• Operational excellence; sweat the details, run tight processes, and ensure everything shipped delivers an incredible experience.
• Hustle and grit; thrive in ambiguity, take ownership of new problems, and iterate quickly until landing what works.
• Exceptional cross-functional skills; build strong partnerships with sales, product, and external partners.
• Intellectual Curiosity; genuine interest in how AI and technology are reshaping professional work and the future of essential service businesses.
• Track record of successful product launches (Versatile Launch Experience).
• Multi-disciplinary GTM experience (e.g., sales, growth, founding a business) demonstrating curiosity, well-roundedness, and unique perspectives.
• Good intuition for customer wants and natural instincts for resonant copy, images, and ideas (Taste).
• Ability to write punchy, clear, and impactful case studies or ad copy messaging.

Responsibilities

• Develop a deep understanding of enterprise essential service companies, their growth trajectories, and how solutions like Netic fit in.
• Own Netic’s core messaging and positioning across company types (independently-owned, consolidator, PE), verticals (home services, consumer wellness, automotive, etc.), and buyer personas (CEO/COO, Marketing, Call Center, Finance).
• Obsess over the outcomes of your work and see projects through to the end, working closely with the growth team to run tests around key messaging and positioning insights for learning and iteration.
• Ideate and launch creative marketing campaigns to help Netic cut through the noise with buyers.
• Own new product launches, including building initial proof points, positioning, and market communication.
• Arm the sales team with assets that win deals, such as pitch decks, battlecards, one-pagers, case studies, competitive intel, and objection-handling materials.
• Leverage AI tools for research synthesis, drafting, iteration, personalization, and asset production.
• Feed structured signal back to product, sales, and leadership to refine product development and business positioning.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed