Product Marketing Sr. Manager, Global Partner Office

Trend Micro•Austin, TX

About The Position

As a Product Marketing Senior Manager at TrendAI™, in the Global Partner Office at TrendAI™, you will own the marketing strategy and programs that activate, enable, and grow our global channel partner community - spanning service providers, distributors, resellers, and value-added resellers. You will translate the value of our AI security platform into partner-ready narratives, demand programs, and enablement that help our partners sell with confidence and grow their TrendAI™ practices. By speaking the language of the channel - mapping partner business models, margin and incentive drivers, and the cybersecurity challenges their customers face — this role is central to deepening TrendAI™’s reach, partner loyalty, and through-partner revenue. You will align our industry-leading AI security platform capabilities to the realities of how partners build pipeline, differentiate, and deliver outcomes for end customers. This includes developing partner-facing messaging, building to-partner and through-partner campaigns, creating scalable enablement content, and partnering closely with channel sales, alliances, and field marketing teams. The ideal candidate is highly collaborative, insights-driven, and comfortable navigating ambiguity in a fast-paced environment.

Requirements

5+ years in cybersecurity, enterprise SaaS, or platform software.
Channel marketing, partner marketing, or GTM strategy experience strongly preferred.
Direct experience marketing to or through distributors, resellers, and value-added resellers ideal.
Ability to quickly understand partner business models, channel economics, incentive and MDF structures, and the realities of through-partner selling.
Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences — partners, customers, analysts, executives, and sellers.
Proven ability to influence and align cross-functional and cross-regional teams, including external partner stakeholders.
Passion for understanding partner and end-customer problems and translating them into clear, scalable program narratives.
Strong organizational skills and ability to manage multiple workstreams across global teams and partner ecosystems.
Ability to synthesize insights, analyze market trends, and develop data-informed channel GTM strategies.
Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI’s channel relevance and partner growth.

Responsibilities

Develop compelling, partner-centric value propositions that map TrendAI™ Vision One platform capabilities to partner business models, profitability levers, and growth opportunities.
Tailor messaging by partner type — service providers, distribution and reseller/VAR — to strengthen differentiation and relevance.
Ensure partner messaging is consistent globally while adaptable to regional channel structures and program nuances.
Build and develop compelling messaging and content (alongside regional channel teams) that drive partnership narrative and value propositions to be utilized in co-marketing and co-sell programs.
Partner with channel sales and field marketing to operationalize through-partner motions, drive partner-sourced and partner-influenced pipeline, and measure business impact.
Support the partner experience across the lifecycle — from onboarding and certification to ongoing engagement and advocacy.
Create high-quality partner-facing content including partner playbooks, co-brandable campaign kits, solution briefs, pitch decks, presentations, and demand generation assets.
Build targeted enablement — talk tracks, battlecards, objection handling, use-case briefs — that improve partner seller confidence and consistency when engaging customers.
Collaborate with campaign, content, and enablement teams to package platform capabilities into turnkey, partner-ready programs.
Support messaging of the TrendAI™ partner program and enablement in collaboration with channel program teams.
Collaborate with regions to build partner communications and community engagement - newsletters, partner events and webinars, advisory councils, and recognition programs - that strengthen loyalty and mindshare.
Conduct ongoing research into channel dynamics, competitor partner programs, partner needs, and emerging routes to market.
Translate insights into concrete recommendations for channel sales, marketing, and program teams.
Identify emerging partner opportunities and help refine program and GTM focus areas.