Product Marketing Specialist

Bread Financial•Columbus, OH

18d•Hybrid

About The Position

The Product Marketing Specialist will partner with Product, Engineering, Solutions & B2B Marketing teams to create go-to-market strategies for new product and feature launches and own product-market positioning, documentation for merchant facing assets, product framework and messaging. The role will require you to be highly collaborative and work across-departments including marketing, product, sales, analytics, engineering, solutions, and merchant success. This role will influence product roadmaps and craft messaging to improve the effectiveness of marketing and sales efforts.

Requirements

High School Diploma or GED
5+ years product marketing experience in a B2B startup, fintech, or SaaS environment
experience in B2B messaging and positioning
track record of executing GTM plans to drive product or feature adoption

Nice To Haves

Bachelor’s Degree in Marketing, Business, Computer Science or related field of study
Experience in the retail, e-commerce, or fintech space
Demonstrated ability to build, launch and optimize multi-channel marketing strategies & campaigns that highlight key products and features
Proficiency in analyzing strategy & campaign performance, interpreting KPIs, and translating insights into product and marketing enhancements
Proven success coordianting and presenting cross-functionally with Product, Engineering, Sales and Marketing teams to align GTM efforts with broader business and product goals

Responsibilities

Lead cross-functional efforts to bring new features and products to market.
Develop product positioning, messaging, and value propositions in partnership with the B2B Marketing team, Product, and key stakeholders.
Conduct market research and gather qualitative feedback to understand retailer product and service evaluation.
Analyze the competitive landscape for market segmentation and opportunity sizing.
Collaborate on multi-channel GTM strategies and campaign messaging for new Bread Pay features.
Create compelling content for internal and external audiences.

Benefits

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26.
New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period).
Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period.
Hired associates can immediately enroll in Bread Financial’s 401(k) plan.
All associates receive 11 paid holidays.
Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off.
Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year.
Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year.
Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.
Hired associates will be able to elect the purchase company stock during offering periods in June and December.
You will be eligible for an annual incentive bonus based on individual and company performance.