Product Marketing Specialist

DEVELON | HD Hyundai Infracore North America LLC•Suwanee, GA

11d

About The Position

The Product Marketing Specialist will be responsible for developing and executing product messaging and content strategies for DEVELON's equipment portfolio. This role involves creating compelling content for various channels, supporting new product launches, enabling dealer success, and contributing to trade show and event initiatives. The specialist will also leverage AI tools to enhance content creation efficiency and quality within a lean team environment, collaborating with external agency partners.

Requirements

2 to 4 years of experience in product marketing, content marketing, or a closely related marketing role
Bachelor’s degree in Marketing, Communications, or a related field
Demonstrated ability to write clear, compelling, audience-appropriate marketing content across formats including web, email, print, and presentations
Ability to translate technical or product information into persuasive customer-facing messaging
Comfortable working in a lean team environment with external agency partners, contributing as an individual content creator
Proficiency with AI-assisted content tools and a working knowledge of how to integrate them into a content workflow
Strong ability to manage multiple content deliverables simultaneously without sacrificing quality or accuracy

Nice To Haves

Background or familiarity with construction equipment, heavy machinery, or related industrial categories
Experience supporting product launches end-to-end from messaging development through content deployment
Familiarity with trade show and dealer event content development

Responsibilities

Develop and maintain messaging frameworks for DEVELON’s equipment portfolio focused on value propositions and customer-relevant feature narratives.
Translate engineering specs and product briefs into compelling content that dealers and customers act on.
Maintain a product messaging library that keeps all content accurate and consistent across channels.
Lead content development for new equipment introductions including campaign narratives, announcement copy, dealer communications, and customer-facing feature content.
Develop launch content packages that agency partners can execute from.
Write and deliver launch assets on schedule in alignment with campaign timelines.
Produce dealer-ready content that equips the DEVELON network to present, demonstrate, and sell equipment confidently.
Develop competitive battle cards, product comparison guides, and objection-handling tools.
Write dealer-facing announcements and program communications in clear, actionable language.
Develop messaging and written content for trade shows, field events, and regional activations.
Write booth copy, on-site materials, and attendee communications; provide agencies with approved messaging to execute against.
Produce post-event content and follow-up communications for dealer and customer audiences.
Use AI tools to accelerate content drafting, adapt messaging across formats and audiences, and maintain high-volume quality output.
Build repeatable content frameworks that reduce time-to-deploy for recurring content needs.
Model best practices for AI-assisted content creation across the team.