Product Marketing Specialist

Wayne Farms•Oakwood, GA

5d•Onsite

About The Position

The Product Marketing Specialist acts as a liaison between internal departments to manage packaging/labeling requirements for current and new products across national and private label brands. This role will assist in managing GS1 and customer portal interface, assists sales for product promotions and creates product related pictures, styling guides, etc.

Requirements

Minimum one (1) year applicable experience in business/ marketing of consumer products
Minimum one (1) year experience with sales/ marketing and knowledge of the Company’s product mix and specifications
Must have the ability to effectively communicate both verbal and written, with internal and external customers in a timely and professional manner
Strong computer literacy (Microsoft Excel, Word and Outlook)
Must have good communication skills, both verbal and written, with the ability to communicate with all levels of the organization and external customers in a timely and professional manner
Ability to handle and resolve most issues in an efficient and effective manner while ensuring confidential information is relayed only on a need-to-know basis
Ability to take direction and work independently to effectively manage several projects simultaneously in a fast-paced environment
Excellent organizational skills with the ability to prioritize projects, planning skills, and a high attention to detail
Must possess a strong customer-centric attitude, high energy level and a strong sense of urgency

Responsibilities

Manage Customer Product Maintenance within the Corporate CFS Q labeling system, ensuring accurate labeling for customer-specific portfolios.
Partner with Regulatory Affairs to review and approve labels, ensuring accuracy of barcode data.
Work with sales, purchasing, processing, and analysts on product code modifications and updates across internal systems.
Manage the development of brand/product assets, including images, styling guides, and marketing materials, while maintaining them within the FS1 company portal.
Develop and maintain marketing materials including company presentations, consumer research, and packaging information.
Manage retail packaging and labeling projects for company brands and customer private labels.
Manage 3rd party and proprietary portals, ensuring data is entered, stored, and maintained properly, including overseeing the Syndigo portal for correct data synchronization.
Assist sales and customers with packaging design process and product development/modification, coordinating with purchasing for processing.
Identify opportunities for improvement, and lead or participate in implementing solutions.
Work with IT, Sales, and customers to ensure current product information for EDI compliance.