Product Marketing Specialist (1 year term)

Land Title & Survey Authority of BC (LTSA) / LandSure Systems•Vancouver, BC

63d•$83,000 - $103,800•Hybrid

About The Position

LandSure Systems Ltd. (LandSure) is looking to hire a temporary full-time Product Marketing Specialist (1 year term) to join our Products division! Who we are: LandSure is a subsidiary of the Land Title and Survey Authority of BC (LTSA), a publicly accountable, statutory corporation that manages BC's land title and survey systems. Our team of nearly 100 employees supports the LTSA through information system consulting services, project management, customer support, and communications. We offer meaningful work in the public interest. In support of the Province’s 30-point housing plan, LandSure has helped the LTSA build and launch the Condo and Strata Assignment Integrity Register as well as the Land Owner Transparency Registry, a first-of-its-kind registry. We offer an innovative, performance-driven culture. We have helped the LTSA become a leader in automated property registration and through technology, we are reducing turnaround time for customers and improving the consistency, accuracy and efficiency of the LTSA’s services. We also build and manage innovative products such as ParcelMap BC and AUTOPROP, which support access to information for the land and real estate sectors. We offer balance. LandSure provides employees with the ability to work for a stable, independent, values-driven technology company. The environment is entrepreneurial, innovative, and fast-paced yet supportive. Our culture is of mutual respect, constantly improving our professional and personal skills, and celebrating our accomplishments. We believe in a hybrid of remote and in-office work and know you'll love our downtown Vancouver office as much as we do! Our employees can work either entirely in the office, or a hybrid of both remote and in-office. Therefore, applicants must currently live in British Columbia or have plans to relocate to British Columbia. Visit landsure.ca/careers to learn more about why it's great to work at LandSure, including 3 weeks vacation to start, a generous bonus program, and a $650 health spending account. Reporting to the Director, Business Solutions, the Product Marketing Specialist plays a crucial role in positioning and launching products successfully. Acting as the bridge between product development, marketing, and customers, the Product Marketing Specialist ensures products are effectively communicated to the right audiences by helping identify and refine target markets, understanding customer needs, and aligning messaging with business objectives.

Requirements

Bachelor’s degree in business, marketing, communications or another relevant field with 5+ years of relevant experience. Equivalent combinations of education, experience, and training may be considered.
Proven experience defining product positioning, messaging and customer stories
Experience developing go-to-market plans and mobilizing cross-functional teams to deliver messaging
Experience with conducting market and customer research, including knowledge of customer behavior sciences and identification of market trends
Demonstrated ability to deeply understand the value proposition of a product and effectively translate complex and technical product strategies and capabilities into clear, compelling messaging for diverse audiences
Excellent knowledge of technical communication best practices and techniques including strong writing and editing capability with excellent attention to detail with the ability to present complex ideas in an accessible way.
Experience managing campaigns and go-to-market projects; exceptional ROI-tracking and data analysis skills to prove what is—or isn’t—working and adapt plans as appropriate
Forward thinking self-starter with good business acumen, strong analytical, conceptual and problem-solving abilities, and the capacity to work independently.
Exceptional interpersonal skills to engage and work effective with internal teams, external stakeholders
Skilled in and proficient with CRM software, marketing automation, and productivity applications and research tools; power user of social media and networking tools
Skilled in interpreting performance metrics to inform and optimize content strategies

Nice To Haves

Knowledge of business and technology solutions in the public sector is an asset.

Responsibilities

Develop positioning, messaging, and strategies that resonate with customers and enable sales/service teams to execute the go-to-market strategy.
Build user and partner personas and map customer journeys to drive adoption and engagement.
Collaborate with Communications to execute on campaigns to effectively reach/teach target audiences and increase product adoption and usage
Develop collateral and sales enablement tools that highlight product features and benefits across multiple channels
Support Product Teams in analyzing customer research activities as they relate to business needs and opportunities to distill insights and shape product messaging, which will continue to deliver value to our customers
Identify targets (customer personas) and their respective roles and support Product Teams in conducting competitive research/analysis regarding the positioning, messaging and branding of competitive, complementary and adjacent solutions
Externally, establish and nurture targeted customer and industry relationships and networks, acting as a champion for our offerings and the problems they solve
Plan and execute a cohesive content calendar aligned with business goals and objectives.