Sr Product Marketing Specialist
About The Position
LG Electronics is a global technology leader dedicated to creating innovative solutions for a better life, embodying its brand promise 'Life's Good'. With a history spanning over six decades and a global presence, LG's diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. The company operates under a management philosophy of 'Jeong-do Management', emphasizing high ethical standards and transparency, and is grounded in 'Customer-Value Creation' and 'People-Oriented Management'. LG fosters creativity, diversity, and integrity, believing in collective wisdom through an inclusive work environment. The company offers an environment where colleagues can demonstrate capabilities, focus on work, and create value, encouraging a creative and individual approach to challenges with a strong emphasis on performance and skill, and offering merit-based opportunities. LG aims for colleagues to grow with its global business, providing rewards for exceptional performance and industry-leading benefits.
Requirements
- Bachelor’s degree in marketing, Business, Communications, or related field.
- 5+ yrs experience in channel or trade marketing within HVAC, building technologies, or industrial B2B.
- Experience in HVAC, building technologies, or industrial B2B manufacturing is strongly preferred.
- Proven track record supporting NPI go-to-market programs and portfolio messaging.
- Ability to translate complex technical products into clear customer value propositions.
Responsibilities
- Develops go-to-market strategy and execution plan and product messaging for assigned HVAC categories in collaboration with the Marketing Leader.
- Develops product messaging and positioning based on guidance from senior leaders and Product Management.
- Translates technical features and regulatory requirements into customer-facing content.
- Creates persona-based messaging for contractors, distributors, reps, and engineers.
- Maintains product messaging documents and updates them as market conditions evolve.
- Supports cross-functional NPI planning and execution.
- Builds launch materials such as sales tools, competitive comparisons, and channel content.
- Coordinates with Sales, Channel Marketing, and Training to ensure readiness.
- Tracks basic launch metrics and reports performance.
- Conducts product research and maintains feature/benefit matrices and battlecards.
- Monitors regulatory changes and market trends.
- Gathers VOC and field feedback to support messaging updates.
- Creates sales enablement tools such as sell sheets, spec guides, calculators, and presentations.
- Supports contractor and distributor training initiatives.
- Ensures materials are accessible and optimized for field use.
- Guides lifecycle activities including product updates, transitions, and phase-outs.
- Aligns messaging for regulatory or efficiency changes.
- Works with Supply Chain and Sales on availability communications.
- Tracks KPIs related to product adoption and sales performance.
- Drives continuous improvement across GTM execution.
- Collaborates with Product Management, Sales, and Marketing teams.
- Influences cross-functional partners through strong communication.
Benefits
- No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short-Term Incentives (varies by role).
- Access to confidential mental health resources to help you and your loved ones improve your quality of life.
- Personal fitness goal incentives.
- Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
