Product Marketing Specialist (LATAM)

SAMYANG AMERICA INC•Brea, CA

6d•$26 - $33

About The Position

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality. Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture. At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them. If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today! We are looking for a proactive, highly organized Product Marketing Specialist to support our LATAM and Canada Business Management team. This role will work cross-functionally with teams across LATAM, the US, and Korea to support new product launches and manage the end-to-end SKU lifecycle. The ideal candidate will coordinate closely with Sales, Demand Planning, TQR, Marketing, and other cross-functional teams to ensure product information, specifications, packaging, and SKUs are accurately managed and ready for market. Strong communication skills, attention to detail, and the ability to work effectively across teams and cultures are essential.

Requirements

1-2 years of experience in FMCG or Food and Beverage industry preferred
Experience working within cross-functional and HQ matrix organizations
Basic understanding and experience managing CPG SKUs and product information systems
Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously
Excellent communication and coordination skills across multicultural and cross-regional teams
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook)

Nice To Haves

Spanish language proficiency is a plus, but not required

Responsibilities

Manage the creation, auditing, and publishing of product listings across major e-commerce platforms (e.g., Amazon, Walmart, Target, Kroger) and the brand website, ensuring accuracy and consistency across product titles, descriptions, specifications, and technical attributes.
Manage SKU registration and maintenance in SAP, including SKU list management, UPC creation, plant localization, and export registration.
Partner with TQR (QA/QC) to review and approve new product artwork, ensuring accuracy, compliance, and alignment with product specifications.
Create and maintain product specification sheets containing key product information, including Nutrition Facts Panel (NFP), ingredient lists, barcode information, packaging details, and product design.
Create sample request POs in SAP and coordinate the fulfillment and distribution of samples requested by the Marketing team.
Support the development of product education materials, training resources, sell sheets, and other sales tools for internal teams and retail partners.
Consolidate monthly Marketing team expenses and coordinate required expense approvals and documentation.
Coordinate packaging and labeling adaptations, ensuring alignment with regulatory claims, market requirements, and country-specific compliance standards.
Ensure all marketing materials, product information, and claims comply with applicable legal and regulatory requirements.