Product Marketing Specialist

Sunwing Vacations Group•Toronto, ON

1d•CA$55,000 - CA$65,000•Hybrid

About The Position

Under Sunwing Vacations Group, we are currently looking for a Product Marketing Specialist to join us in making vacation dreams come true. As the Product Marketing Specialist, you will act as a key point person to support omni-channel promotional marketing campaigns. You will also act as the facilitator between the Product, Payload, and Marketing teams to support the E-Commerce site, while working with our eCommerce team to manage various page audits, new page/experience implementations, and daily site updates. The Product Marketing Specialist will develop full funnel marketing tactics to help drive revenue impact on products and destinations in Sunwing Vacation Group’s portfolio. The position reports to the Sr Manager, Growth and Revenue Marketing and will be located in Toronto, ON.

Requirements

Bachelor’s degree in marketing, E-Business, Communications, or equivalent experience
Minimum two (2) years of experience in a related field
Proficiency managing and executing campaigns; solid understanding of marketing KPI’s, metrics and reporting practices
Experience with project management tools (i.e., Monday.com, Asana, etc)
Experience with web analytics tools (i.e., Google Analytics)
Proficient in Excel, MS Word, Access, and PowerPoint
Exceptional oral and written communication skills
Demonstrated creative and strategic thinking ability
Positive and enthusiastic team player
Able to multi-task and prioritize effectively
Detail-oriented
Takes pride in a job well done

Responsibilities

Collaborate with the Product and Payload teams to understand and represent their needs and challenges in larger omni-channel marketing campaigns
Manage and coordinate product/destination offers to ensure visibility and drive revenue impact
Collaborate with the Product and Content teams to oversee, manage and execute various web page audits throughout the year, ensuring new products (i.e., hotels), destinations, imagery, etc. are reflected appropriately across key pages
Oversee various daily webpage requests and implement changes to pages, ensuring both Product and Marketing objectives are met, and guidelines are maintained
Support the growth and revenue marketing team with campaign briefing, management and tracking of ongoing projects
Routinely update the marketing content calendar