Product Marketing Specialist - Contractor
About The Position
CareerVillage is seeking its first dedicated Product Marketing Specialist to own the narrative of Coach, their AI-powered career coaching platform. This role is crucial for developing an intentional, sustained, and proactive product story. The specialist will be responsible for communicating the Coach product story across various channels, including launch campaigns, ongoing product communications, partner-facing materials, and content that attracts new users and partners. The position reports to the Director of Marketing and involves close collaboration with Product, Business Development, Partner Success, and Data teams. This is a full-time contractor role (approximately 40 hours/week) with potential for conversion to a full-time employee position.
Requirements
- 3–5 years of experience specifically in product marketing
- Strong storyteller who finds the narrative in product detail
- Temperament for substance over hype. You believe marketing should never outpace what the product actually does
- Comfortable being given a problem to solve rather than a deliverable to execute. You'll be the first product marketer here, and shaping the work is part of the work
- Experience operating in small or scrappy organizations. You know how to make things happen without specialized teams around you
- Ability to both build foundational artifacts (positioning, messaging) and ship real launches
- Genuinely interested in our mission and excited about working on a product that serves learners in high school and postsecondary environments, as well as entry-level and early-career job-seekers
- Interest in learning and leveraging new tools and technologies for storytelling and asset development
- Applicants must be currently authorized to work in the United States. CareerVillage is not sponsoring visas or work authorization at this time.
Nice To Haves
- Edtech and/or AI experience
- Experience building or creating a new function at an organization
- Familiarity with B2B2C product motions, where the buyer (a school district, workforce board, or CBO) is different from the end user (a young person)
- Hands-on design experience (graphic and/or video): comfortable producing assets when needed
- Website management experience (CMS work, lightweight HTML/CSS, on-page optimization)
Responsibilities
- Own external communications about the Coach product: launches, updates, partner communications, and content that helps prospective users and partners find us
- Help build the messaging and positioning foundation for Coach: value propositions, ICP documents, comparative positioning, messaging frameworks
- Audit existing product communications and propose how to evolve them into a reliable, proactive system
- Collaborate with Product on launch planning, with Partner Success on partner and user communications, with Data on measurement and research input, and with Business Development on collateral & asset development
- Partner with Product and Engineering on demo tools and product-adjacent assets that help the team bring Coach to life for partners and prospects
- Define success metrics for launches and ongoing communications, track performance using our existing analytics stack (Google Analytics, Mailchimp, Hootsuite, Metabase), and use those signals to iterate on what's working
Benefits
- Full-time employee conversion as a possibility, dependent on organizational capacity and demonstrated fit.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
