Product Marketing Specialist - Single Serve

Luigi Lavazza S.p.A.

25d•$85,000 - $95,000•Hybrid

About The Position

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea. Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.JOB OVERVIEWThe Home Single Serve Marketing Associate will be key in setting and executing the strategy of the Single Serve category vision, portfolio assortment, NPD development, price guidelines, and shopper selling stories. The position will liaise closely with other Home Channel counterparts, Commercial Strategy, Sales, and HQ teams to foster collaboration and communication across teams. This individual will be crucial in developing category management capabilities within the Home (Retail, eComm & eRetail) Channel for the US.

Requirements

Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a related field preferred
3+ years trade marketing, shopper marketing experience
Strong communication skills
Strong proficiency in PPT, Excel
Self-started able to manage multiple priorities simultaneously
Strong project management skills
Ability to travel as needed up to 33% of time
Ability to occasionally lift and/or move up to 50 pounds

Responsibilities

Identify main shopper trends to build the SS (Single Serve) category vision and development.
Build and articulate compelling selling stories, including yearly priorities, key category trends, and 5Ps direction.
Lead analysis of existing portfolio/NPD performance to identify growth drivers and improvement areas.
Build SS Assortment guidelines (both for online and offline business), providing the local activation team and Commercial Strategy the base to build customer assortment priorities and distribution targets.
Define SS portfolio objectives and establish priority rankings through category assessment and new product development (NPD) opportunity identification.
Define key elements and success criteria for each NPD initiative.
Coordinate the end-to-end NPD creation process across cross-functional teams to ensure timely and successful launches.
Develop pricing, promotional strategy, and volume ambitions aligned with business goals.
Constantly interact and build relationships with Global Headquarters counterparts; share with them local North America results, evidence and insights.
Align SS brand assets with relevant below-the-line (BTL) tools and match with retail calendars to maximize shopper engagement.
Collaborate with brand and shopper marketing teams to ensure consistent messaging across channels.
Establish SS shopper KPI objectives at the national level to track performance and drive accountability.
Oversee customer activation analysis on a national scale to optimize impact and ROI.
Manage sell-out sales force activities at national level, including set-up, coordination, and ongoing support (e.g., IRT, Basemakers).
Partner with NA platform, supply chain, demand planning and commercial strategy teams to ensure alignment on NPD timelines and deliverables.
Monitor category performance using syndicated data (IRI, Nielsen, etc.).
Prepare dashboards and reports to support decision-making and identify SS growth opportunities.
Supporting big or national Trade Shows as needed (FMI, Expo West, WAFC, etc.)