Product Marketing Specialist

DemandTec

12d

About The Position

We’re hiring a Product Marketing Specialist to help define how DemandTec brings its solutions to market. This role sits at the intersection of product, marketing, and sales, and is responsible for translating complex capabilities into clear, compelling messaging that resonates with enterprise buyers. You will play a key role in shaping how we position our platform, support go-to-market initiatives, and enable our sales teams, with a focus on solutions that serve consumer goods companies and their collaboration with retailers. This is a highly visible role for someone who enjoys turning complexity into clarity and wants to directly impact how a product is understood, sold, and adopted.

Responsibilities

Positioning & Messaging
Develop clear, differentiated messaging that communicates the value of DemandTec’s platform to target buyers.
Translate product capabilities into compelling value propositions for enterprise audiences
Develop messaging frameworks aligned to key buyer needs, use cases, and market trends
Ensure consistency of messaging across campaigns, website, and sales materials
Continuously refine messaging based on market feedback and performance
Go-to-Market & Product Launches
Support the planning and execution of go-to-market initiatives and product launches.
Partner with Product and Marketing to define positioning and rollout strategies
Develop launch materials including product briefs, messaging, and supporting content
Coordinate cross-functional alignment across Product, Sales, and Marketing
Help establish repeatable processes for bringing new capabilities to market
Sales Enablement
Equip Sales and Customer teams with the tools and narratives needed to effectively position the product.
Create sales enablement materials such as decks, one-pagers, and use case narratives
Develop persona-based messaging for different buyer roles
Support demo storytelling and product narratives
Gather feedback from Sales to refine positioning and improve effectiveness
Market & Customer Insights
Build a strong understanding of the market, buyers, and competitive landscape.
Conduct research on target industries, buyer needs, and workflows
Support development and refinement of Ideal Customer Profiles (ICP)
Analyze competitive positioning and messaging
Translate insights into actionable recommendations for go-to-market strategy
Campaign & Content Collaboration
Partner with Demand Generation and Content teams to strengthen campaign effectiveness.
Provide messaging, use cases, and proof points for campaigns
Support development of thought leadership and product-driven content
Ensure alignment between product positioning and campaign execution
Website & Product Content
Own product-related content across key digital touchpoints.
Develop and maintain product and solution pages on the website
Ensure alignment with evolving messaging and campaigns
Support development of landing pages and product-focused content
Continuously optimize content based on performance and feedback