Product Marketing Specialist

Asus•Fremont, CA

14h•$85,000 - $100,000•Hybrid

About The Position

The Product Marketing Specialist ’s role is to facilitate and execute Product Marketing GTM (Go-to-market) strategy and day-to-day operations , perform marker research and analysis, as well as co-working other marketing teams for campaign execution.

Requirements

Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is required
Excellent written and verbal communication skills in English
Years of Education Bachelor’s Degree (B.S. or B.A.)
Work Experience 3 – 5 years of Product Marketing Experience
Interested in PC DIY, familiar with components like Graphics Card, Motherboard, and other PC components.

Responsibilities

Facilitate product marketing strategy that supports organizational brand goals from the top to the bottom of the marketing and sales funnel including increasing brand relevance, favorability, and preference.
Establish a scalable curation process to identify opportunities, across products and services that reflect ASUS’s key themes and priorities that are consistent with the brand, style, and tone.
Work with social and digital production teams to project manage cross channel content marketing programs and content optimization efforts.
Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned to the Brand Strategy and transform them into impactful, engaging content.
Conduct and do competitive benchmarking and product comparison
Be knowledgeable in the hardware / product range and marketing requirements
Be responsible for managing the marketing budget and approval processes
Maintain good attendance and punctuality