Product Marketing Specialist – Clinical NA

Ivoclar North America • Amherst, NY

5d • Onsite

About The Position

Ivoclar has been a leader in dentistry for over a century. Today, we are one of the world’s leading dental companies. Our integrated solutions are helping to improve the state of oral health throughout the world. We share one mission: Making People Smile! We are seeking a results-driven marketing professional to join a dynamic and collaborative North America marketing team implementing integrated marketing plans, develop, analyze and report on market research data. Develop pricing strategies for clinical products. Align with Sales teams.

Requirements

• Bachelor’s Degree in Business, Marketing, Communications or relevant degree required.
• Atleast 3 years of experience in product management preferred.
• Excellent organization, communication and interpersonal skills.
• Excellent problem-solving skills.
• Strong collaboration skills with the ability to work with cross function teams.
• Proficiency in Microsoft Office Suite required.
• Candidates must be legally authorized to work in the United States on a permanent basis.
• This position is not eligible for employer-based visa sponsorship now or in the future.

Responsibilities

• Demonstrate knowledge of specific products.
• Support the development and implementation of integrated marketing strategies and campaigns.
• Coordinate advertising/media plans and public relations for SBU with Marketing Communications department.
• Work with, and under the direction of the Senior Marketing Manager Clinical NA the introduction of new products into the market.
• Assist in managing the life cycle of products within the SBU according to the strategic plan for North America
• Conducting market research to understand industry trends, competitor activities, and market dynamics.
• Assist with the creation of clear and compelling messaging and positioning strategies for products to differentiate them in the market.
• Support the planning and executing product launches, including developing launch plans, coordinating cross-functional teams (such as product development, sales, and marketing), creating marketing materials, and organizing launch events or campaigns.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level