Product Marketing Senior Manager

Cox Enterprises • Atlanta, GA

4d • $122,600 - $204,400 • Remote

About The Position

Cox Fleet is executing the marketing strategy that will define its next chapter of the fleet maintenance industry. We're looking for a Senior Manager of Product Marketing to help own our go-to-market strategy, lead product marketing initiatives, and serve as a key strategic partner to the Senior Director, Product Marketing. This isn't just an individual contributor role. You'll lead through influence — coordinating a cross-functional team, setting the standard for how Cox Fleet shows up in the market, and operating as a senior thought partner to leadership.

Requirements

• Bachelor’s degree in a related discipline and 8 years experience in product marketing. The right candidate could also have a different combination, such as a master’s degree and 6 years experience; a Ph.D. and 3 years experience in product marketing; or 12 years experience in product marketing.
• Demonstrated experience owning GTM strategy end-to-end — not just executing someone else's plan.
• Proven track record of leading through influence in a matrixed organization — coordinating teams, driving alignment, and delivering results without direct authority.
• Strong positioning and messaging instincts — you can translate complex solutions into crisp, differentiated narratives.
• Commercially minded — you connect marketing activity to business outcomes and hold yourself accountable to both.
• Skilled coach and collaborator — you make the people around you better and know how to run a high-functioning pod.
• Confident communicator who can hold their own in a room with senior executives, product leaders, and sales teams.
• Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.

Nice To Haves

• Experience in fleet, transportation, automotive, or adjacent industries is a strong plus — but a fast learner with B2B software and services experience can get there.

Responsibilities

• Own the strategic direction. Set priorities, drive alignment on positioning and messaging frameworks, and ensure the team is working on the right things in the right order.
• Run point on key initiatives. For major campaign launches, GTM plans, or competitive moments, you are the lead — bringing together the right people and driving toward a decision.
• Build the infrastructure the whole team uses. Own the positioning framework, competitive intelligence process, and GTM launch playbook — the tools everyone relies on.
• Partner directly with leadership. Helping a team of marketing and non-marketing leaders think through decisions, pressure-test ideas, and manage priorities.
• Lead go-to-market strategy, positioning, and performance for specific focus areas.
• Serve as the primary product marketing interface for the product and sales teams aligned to the focus areas.
• Build deep fluency in your segment — customer needs, competitive dynamics, buying behaviors, and growth opportunities.
• Lead annual and quarterly product marketing strategies tied to clear revenue and growth goals.
• Own the GTM framework for your portfolio — from positioning and audience segmentation to channel mix and measurement.
• Bring a commercial mindset to everything: prioritize work that moves pipeline, improves conversion, or expands customer value.
• Develop and maintain differentiated positioning, value propositions, and narratives for your portfolio.
• Ensure consistent messaging across campaigns, content, sales tools, events, and industry touchpoints.
• Establish and steward the messaging framework that the broader marketing team can leverage.
• Translate strategy into integrated GTM plans across campaigns, content, digital, and events.
• Coordinate execution across the product marketing pod — setting briefs, aligning priorities, and driving accountability to outcomes.
• Partner with Marketing Ops, Communications, and Sales to bring campaigns to life.
• Deliver messaging, tools, and competitive positioning that sharpen sales conversations and improve win rates.
• Build and maintain core sales enablement assets: pitch narratives, battle cards, objection handling, proof points.
• Stay close to the field — use feedback loops to continuously improve how we arm the sales team.
• Use market research, customer insights, and competitive intelligence to identify high-value segments and growth opportunities.
• Own the competitive intelligence process for your portfolio — tracking key players, surfacing implications, and keeping the team sharp.
• Translate data and insights into clear, actionable recommendations for leadership.
• Elevate Cox Fleet's visibility through thought leadership, industry events, and strategic association partnerships.
• Develop point-of-view content and executive messaging that builds credibility in the fleet industry.
• Define success metrics for your portfolio's GTM work and report against them regularly.
• Use performance data to identify what's working, what's not, and what to do differently.
• Build a culture of accountability and continuous improvement across the pod.

Benefits

• flexible vacation with pay
• seven paid holidays
• up to 160 hours of paid wellness annually
• bereavement leave
• time off to vote
• jury duty leave
• volunteer time off
• military leave
• parental leave
• health care insurance (medical, dental, vision)
• retirement planning (401(k))
• paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior