UPS Digital Product Marketing Segment Manager

UPS

1d•Hybrid

About The Position

Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level. The Product Marketing Segment Manager leads cross‑segment go‑to‑market (GTM) strategy for UPS Digital's portfolio of solutions, spanning enterprise, partner, and digital channels. This role owns segmentation, positioning, and commercialization strategy, translating product and portfolio direction into clear GTM frameworks that scale across complex, multi‑stakeholder buying cycles. This role defines what we take to market, who we target, and how we win by segment, while partnering with Product Management, Sales, Product Marketing, Growth Marketing, and Marketing Operations teams.

Requirements

Bachelor’s degree in Marketing, Business, Strategy, or equivalent professional experience.
7–10+ years of experience in Product Marketing, Segment Marketing, or Enterprise GTM roles.
Proven experience managing multiple, overlapping product launches across complex portfolios or roadmaps.
Strong verbal and written communication skills, with the ability to deliver clear, customer‑centric messaging tailored to different segments and buying groups.
Demonstrated ability to define segmentation, positioning, and GTM strategy for enterprise or B2B offerings.
Experience working cross‑functionally with Product, Sales, and Marketing teams to influence outcomes without direct authority.
Working familiarity with tools such as Salesforce and Microsoft (e.g., PowerPoint, Excel, Teams) to support GTM planning, insights, and stakeholder communication.
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.

Nice To Haves

Experience leading GTM in a B2B SaaS or enterprise software environment.
Experience mapping customer journeys and marketing conversion funnels to inform GTM strategy and prioritization.
Background supporting portfolio or bundled product motions across multiple segments or channels.

Responsibilities

Leads cross‑segment go‑to‑market (GTM) strategy for UPS Digital's portfolio of solutions, spanning enterprise, partner, and digital channels.
Owns segmentation, positioning, and commercialization strategy.
Translates product and portfolio direction into clear GTM frameworks that scale across complex, multi‑stakeholder buying cycles.
Defines what we take to market, who we target, and how we win by segment.
Partners with Product Management, Sales, Product Marketing, Growth Marketing, and Marketing Operations teams.