Product Marketing Manager

SBA Communications•Boca Raton, FL

7d•Onsite

About The Position

Since 1989, SBA Communications has been a pillar of the wireless industry. Today, as a publicly traded global leader and S&P 500 company, our network of over 46,000 communication sites spans 10+ countries, forming the critical infrastructure that connects millions. We are the force behind the scenes —the essential infrastructure that keeps our world connected. We are looking for innovators to join the dynamic team that makes it all possible. In an industry that moves fast, we rely on our agility to stay ahead of the curve and deliver results. However, we never achieve it alone. Our culture is defined by a "Team First" focus, where every team member matters, and we collaborate passionately to support our customers' objectives. We believe in shared success. At SBA, we invite every team member to think like an owner. We're seeking a dynamic Product Marketing Manager to join our team and play a crucial role in bridging the gap between our products, customers, and internal teams. The ideal candidate will be able to transform complex product offerings into compelling messaging and strategies in our rapidly evolving industry.

Requirements

BA/BS or equivalent working experience
5 years of experience in creating and executing marketing strategies, preferably in a B2B, product-led organization
Proven track record executing product marketing strategies that had impactful results
Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users
Experience launching products or product features with cross-departmental alignment, and tailoring communications to different audiences, both internally and externally
Strong ability to analyze data in order to inform your decisions and measure the impact of your work
Highly motivated, action-oriented individual
Ability to perform both on the tactical and strategic level
Strong communication and presentation skills
Champion of individual product success

Nice To Haves

Experience with Marketing software such as Hubspot or similar is a plus
Experience using Dynamics 365 or other CRM platform a plus

Responsibilities

Drive successful product launches and evolve our product roadmap
Partner with Sales and Customer Success teams to understand customer needs. Empowering sales teams with product knowledge and tools
Develop deep market insights and translate them into impactful strategies
Collaborate cross functionally to develop and/or support marketing plans to drive demand for our products across all go-to-market channels.
Articulate the value proposition of the products to end users and help inform sales tools (feature comparisons, battle cards, datasheets, etc.) that support the selling process of each product line.
Conduct product marketing data analysis by gathering and interpreting data, and presenting it in a clear and actionable manner.
Identify success metrics and measure the results of your strategies and initiatives to continuously iterate and maximize results.
Establish a clear understanding of our clients’ needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand.
Partner with the members of the Marketing team to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness.
Leverage AI tools for research, content creation, and data analysis.